Two Common Principles Emerge in Prepaid Mobile Broadband Pricing, Pyramid Finds
May 24, 2010
Initially characterized as a solution for low-income customers, prepaid has enjoyed resounding success in both developed and developing economies. Internet services are an obvious target for prepaid mobile operators, but there is limited uniformity in prepaid operator mobile broadband pricing, as explained in Pyramid Research's report, Prepaid Mobile Services: Using New Business Models to Boost Profits: http://www.pyramidresearch.com/store/RPPREPMOBSERV.htm?id=18&sc=PRN052610_PPM.
Analyst-at-Large Guy Zibi's recent analysis on the prepaid mobile services market is featured in this new report and is continued in his most recent Pyramid Point blog, "Selling Prepaid Mobile Broadband: The Next Phase." "Operators use a smorgasbord of approaches, from prepaid bundles to late-night browsing packages," says Zibi, "However, there are two common principles: flexibility (with various packages based on usage volumes) and price competitiveness."
Read the full Pyramid Point, "Selling Prepaid Mobile Broadband: The Next Phase:" http://www.pyramidresearch.com/points/item/100518.htm?sc=PRN052610_PPM.
Prepaid Mobile Services: Using New Business Models to Boost Profits examines the success of prepaid operators in developing markets: http://www.pyramidresearch.com/store/RPPREPMOBSERV.htm?id=18&sc=PRN052610_PPM.
This 57-page report identifies the characteristics of successful prepaid players and suggests several core drivers for their profitability. It makes several observations on the impact of ARPS on profitability in a competitive prepaid market context, as well as on the core strategies successful prepaid operators rely on to boost revenue. The report also looks at the dynamics of the cost base and trends emerging in the management of network opex. In terms of the next phase, selling mobile broadband, the report details trends in pricing schemes and discusses the challenges operators will face with subsidies. It also examines in-depth the operator models of four prepaid players: MTS Russia, Safaricom Kenya, Turkcell Turkey, and Grameenphone Bangladesh.
This report is now available. Purchase it online here: http://www.pyramidresearch.com/store/RPPREPMOBSERV.htm?id=18&sc=PRN052610_PPM, or through email at firstname.lastname@example.org.
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