Distinguished Line-Up of Keynote Speakers Announced for CMP Technology's Software Development West 2007

Industry luminaries Poppendieck, Martin among those to address attendees

Mar 13, 2007

CMP Technology today announced the industry experts chosen to keynote at the Software Development West 2007 Conference & Expo, to be held March 19 - 23 in Santa Clara, CA.

  This year's outstanding line-up includes:

  -- Mary Poppendieck: Author, Lecturer and Lean Software Expert
     The Software Development Pendulum: Why Agile?
     In a keynote address scheduled for Monday, March 19, from 12:15 pm -
     1:15 pm, Poppendieck will explore the history of software development,
     tracing the pendulum of accepted practice as it swings from one extreme
     to the other. She will examine examples of truly excellent software
     development practices, and discuss where they fit on the pendulum's

  -- Brian Harry: Microsoft Distinguished Engineer
     Software Development at Microsoft: An Inside Look at Building Visual
     Studio 2005
     On Monday, March 19, from 5:30 pm - 6:30 pm, Harry will give attendees
     a behind-the-scenes tour of software development at Microsoft. Learn
     how his team developed Visual Studio 2005 and built the Team Foundation
     Server, and find out how they created a virtuous cycle of software

  -- Robert C. Martin: President/CEO, ObjectMentor
     Craftsmanship and the Problem of Productivity: Secrets for Going Fast
     Without Making a Mess
     Many believe that speed is what separates good programmers from the
     pack. On Tuesday, March 20, from 12:15 pm - 1:15 pm, Martin will answer
     the age-old question: "How can I write code faster?"

  -- Felipe Cabrera: VP Software Development, Amazon Web Services
     Jeff Barr: Senior Evangelist, Amazon Web Services
     Build Scalable Infrastructure Today for Tomorrow's Peak
     Amazon Web Services have announced several services that allow
     developers to build on Amazon's infrastructure. On Wednesday, March 21,
     from 12:30 pm - 1:30 pm, Cabrera and Barr will demonstrate innovative
     developer applications that build on Amazon Web Services for reliable,
     scalable solutions.

  -- David S. Platt: President, Rolling Thunder Computing
     Why Software Sucks
     On Wednesday, March 21, from 5:30 pm - 6:30 pm, Platt will share good
     and bad examples from commercial software and websites-those that
     understand and help their users, and those that treat users with
     contempt. Learn to apply sound design principles so that your software
     won't suck.

  -- Carlos S. Baradello: Ph.D., Adjunct Professor of Entrepreneurship and
     International Business Accelerator, University of San Francisco
     Patrick Guerra: Entrepreneur in Residence, Center for Science,
     Technology and Society,
     Santa Clara University
     The Social Enterprise: Innovation + Technology = Good Samaritan?
     Baradello and Guerra will explore how social entrepreneurship is using
     technology and innovation to create both social and economic value. On
     Friday, March 23, from 12:30 pm - 1:30 pm, find out how social
     entrepreneurs are using new technologies and business innovations to
     alleviate endemic human problems and enhance human development from the
     streets of Bangladesh to the slums of Rio.

SD West 2007 will gather the top experts, visionaries and well-known technology gurus from all corners of the software development world. Taught by the most innovative minds in the industry, the curriculum offers more than 200 classes and tutorials in 14 technical tracks covering Windows Vista, Ruby, Web 2.0, Java, Web Services/SOA, .NET 3.0, Modeling & Design, Quality & Testing, Security, and more.

  Complete event details are available at http://www.sdexpo.com/.

  About Dr. Dobb's

Dr. Dobb's is CMP Technology's leading brand serving the worldwide software development community. Offering a full suite of products, including the award-winning Dr. Dobb's Journal, Dr. Dobb's Events (http://www.sdexpo.com/) and Dr. Dobb's Portal (http://www.ddj.com/), Dr. Dobb's delivers the largest targeted audience and actionable marketing campaigns to vendors in the industry.

About CMP Technology (http://www.cmp.com/)

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

   Jenny Searles
   Marketing Manager
   Dr. Dobb's Events
   (415) 947-6162

SOURCE: CMP Technology

CONTACT: Jenny Searles, Marketing Manager, Dr. Dobb's Events, of CMP
Technology, +1-415-947-6162, or jsearles@cmp.com

Web site: http://www.sdexpo.com/