Software Development's Events Group Announces Leading Keynotes for SD Best Practices
Keynote Lineup Includes Jerry Weinberg, Industry Renowned Author & Consultant and Michael Schrage, MIT Research Co-Director
PRNewswire-FirstCall
SAN FRANCISCO
Jul 21, 2005
CMP Media's SD Events Group has announced the keynote line-up for its East coast conference, SD Best Practices, Sept 26-29, in Boston. Industry renowned author and consultant, Jerry Weinberg will address the audience on Tuesday, September 27th and MIT Co-Research Director Michael Schrage will deliver a keynote address on Monday, September 26th. Conference information and press registration are available at http://www.sdexpo.com/ .
During his opening keynote address on Monday, Sept 26th at 12:30 p.m., Michael Schrage will give a detailed look at the economics of software development. Schrage will show how simple economic techniques can have a positive impact on minimizing unproductive programming. Mr. Schrage is a columnist for CIO and Technology Review magazines, and a contributor to Wired, the Washington Post and the Harvard Business Review. His consulting work includes projects with Microsoft, Cisco, Intel, Proctor & Gamble, and Mars.
On Tuesday, September 27th, at 12:30 p.m., Jerry Weinberg will tackle a subject important to leaders in the software development industry -- dealing with real project dynamics. Weinberg will address why so many software projects go over budget or fail to meet their original requirements. Mr. Weinberg has written numerous software development books; is a winner of the Warnier Prize, the Stevens Award and a charter member of the Computing Hall of Fame.
Peter Kroll, Manager Commercial Methods at IBM will be delivering a keynote address on "Real World Trends Impacting Software Best Practices" on Monday, September 26th at 5:30 p.m.
On Wednesday, September 28th, at 12:30 p.m., Randy Miller, Lead Program Manager, Visual Studio 2005 Team System at Microsoft will give a keynote on "Managing the Software Lifecycle".
SD Best Practices focuses on business critical development and attracts senior level developers, managers, team leads and software architects. Conference topics center on development methodology, the process of building quality software and applications and the management issues involved. For a detailed listing of all keynotes, conference sessions and special events scheduled, visit http://www.sdexpo.com/ .
For press registration visit http://www.sdexpo.com/2005/bp/press/press_reg.htm .
SD Events Group is the industry's premier fully independent developer event producer. For 18 years, SD Events has been in the forefront of the industry, being the first to address and offer training on UML, Web Services, XML and now best practices in software development.
About CMP Media LLC
CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.
http://iweb.hq.cmp.com/iwebpub.nsf/Public/85256F9800658CB685256F88006BACF1
SOURCE: CMP Media LLC
CONTACT: Kate Adams, Director of Marketing, Software Development
magazine & events, of CMP Media LLC, +1-415-947-6165, or kadams@cmp.com