BtoB Magazine Names InformationWeek to Top 10 List in Annual Media Power 50
InformationWeek Is the Only IT Media Brand to Rank Among Top 10 Business-to-Business Advertising Venues
May 5, 2005
InformationWeek, the leading IT media brand, was ranked number 9 in the 6th Annual Media Power 50 issue of BtoB magazine, Crain Communication Inc.'s publication for marketing strategists. This marked the fifth year that InformationWeek hit the top 10 ranking of the "top 50 b-to-b advertising venues."
The BtoB Media Power 50 looks at the top advertising venues as ranked by media buyers, industry analysts, and BtoB editors and reporters. Data such as ad revenue and audience were evaluated, and all participants were polled for their opinions on the most powerful and targeted b-to-b advertising venues. InformationWeek was the only IT magazine named in the Top 10 list.
"InformationWeek puts our b-to-b advertisers into a very strong editorial environment," said Mike Pilaso, associate media director at Universal McCann, New York, in BtoB Magazine. "But just as important, it delivers that elusive senior-level IT and corporate executive audience everyone in this sector wants."
"InformationWeek is focused on accelerating its relevancy as the leading voice in the business technology market, and delivering more value to both of our customers - business technology executives and technology providers," said Scott Vaughan, Publisher, InformationWeek. "Through the magazine, InformationWeek online destinations, our executive conferences, as well as our international reach, InformationWeek brings together more than one million IT decision makers each week."
This news follows a flood of innovation and activity from the brand: -- In April, the 6th annual InformationWeek Spring Conference was held at the Ritz-Carlton, Amelia Island, FL, and drew over 350 Business Technology Executives to discuss "The Borderless Enterprise: Global Technology Customers and Standards." The Conference was host to speakers from around the world, including CIOs from India, China, Western Europe and the US. Sponsors included blue-chip technology vendors IBM, Intel and Hewlett-Packard. -- InformationWeek recently launched "Inside InformationWeek," - a new Web video delivery platform. Broadcast on informationweek.com and techweb.com, the program takes a behind-the-story look at current features from the magazine and features interviews with editors and other industry experts.
Each week, InformationWeek Magazine is read by 440,000 Business Technology decision-makers from the Fortune 1000 to emerging enterprises. In addition to the magazine's weekly news and editorial features, InformationWeek Research provides analysis of the business and technology views of IT executives and staffers in more than 50 timely research reports yearly. The editorial and research initiatives of the magazine are brought to life through online TechWebCasts and through live events such as roundtables and conferences.
For more information, visit http://www.informationweek.com/ . About InformationWeek
InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including http://www.informationweek.com/ , InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In May 2003 in conjunction with Optimize, InformationWeek launched its Media Network. The Media Network consists of Optimize and Government Enterprise, as well as its Vertical Industry Network publications - Bank Systems & Technology, Insurance & Technology and Wall Street & Technology. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in BtoB Magazine's annual Media Power 50, as well as awards from ASBPE and Circulation Management magazine.
About CMP Media LLC
CMP Media ( http://www.cmp.com/ ) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.
Contact: Winnie Ng-Schuchman Assoc. Publisher, Marketing (516) 562-5982 firstname.lastname@example.org
SOURCE: CMP Media LLC
CONTACT: Winnie Ng-Schuchman, Assoc. Publisher, Marketing, of CMP Media
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