Dr. Dobb's Announces New M-Dev Initiative Focused on Microsoft Windows Platform

Leading Developer Brand Launches Multi-media Initiative Devoted to Delivering its Inspirational and Practical Information Exclusively for Microsoft Developers

Jul 29, 2009

InformationWeek Business Technology Network, the global leader in business technology media, announced a new M-Dev initiative from Dr. Dobb's, the developer focused brand. Dr. Dobb's M-Dev is a new editorial initiative targeting the unique information needs of the Microsoft developer community.

Dr. Dobb's M-Dev will focus on the technology and independent perspective developers need to create the applications their companies demand to remain competitive. It is anchored by a monthly print demographic report that will run within the pages of InformationWeek Magazine, the market-leading business technology brand, and includes a weekly email newsletter for news alerts and time sensitive features.

Led by Dr. Dobb's Editorial Director Jon Erickson, Dr. Dobb's M-Dev will feature developers and experts highly respected in the specialized market of the Microsoft Windows developer.

"Dr. Dobb's has been serving the Microsoft development community for many years," said Erickson. "We've now expanded the level of content and tools we provide for this specialized community."

From Windows Mobile to Windows Azure, Dr. Dobb's M-Dev covers the complete range of platform implementations, along with the SDKs and third-party tools that make it possible for developers to turn ideas into applications.

"A large majority of enterprise computing environments run on some type of Microsoft platform," said Brandon Friesen, Group Publisher of the InformationWeek Business Technology Network. "With Dr. Dobb's M-Dev, we now have evolved products to meet the information needs of the Microsoft developer community and the solutions for the technology marketer."

For information on Dr. Dobb's M-Dev, please contact Brandon Friesen at bfriesen@techweb.com.

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow - from the defining and framing of objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), Network Computing (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets such as CIOs, developers and SMBs with Dr. Dobb's InformationWeek Global CIO and bMighty.com, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare. With content at the nucleus of our information distribution strategy, IT professionals turn to our network of expert voices, research and communities to stay informed, get advice, and research technologies to make strategic business decisions.

About TechWeb (http://www.techweb.com/aboutus)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as InformationWeek.com, Light Reading, Intelligent Enterprise, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services.

TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.

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