CMP Media's InformationWeek and Network Computing Dominate Competition in Reach and Readership to Powerful Technology Decision Makers
Newly Released 2005 IntelliQuest CIMS Business Influencer Study Results Highlight CMP Media Publications' Dominance in Reach to Technology Influencers
Oct 13, 2005
CMP Media's InformationWeek and Network Computing lead their competitors in reach and readership across IS/Networking/CIO/VP IS(1) - the most powerful business technology buyers in the 2005 IntelliQuest Computer Industry Media Study (CIMS).
"This year's IntelliQuest CIMs findings are further testimony to the power and strength of our enterprise audiences, as well as to the influence and clout of our brands," said Fritz Nelson, Sr. VP and Group Publisher, CMP Enterprise Group. "CMP's Enterprise Group continues to focus on innovation and growth, with a laser sharp focus on ensuring that our media brands exceed the expectations of all our customers - IT audiences and technology providers. Our readership results are clear indicators that this strategy continues to be extremely effective."
2005 IntelliQuest CIMS revealed that the primary job function IS/Networking/CIO/VP IS target is a lucrative audience with average spending of $612,877 annually on technology products and services - more than six times the total study's average spending of $92,401(2)
Average Issue Publications Audience: Rank Primary Job Function IS/Networking/CIO/VP IS InformationWeek 384,149 1 Computerworld 383,200 2 Network Computing 333,885 3 CIO Magazine 289,036 4 InfoWorld 249,587 5 eWEEK 240,039 6 Network World 239,596 7 IT Architect* 199,114 8 Baseline 92,430 9 *Formerly Network Magazine
Additionally, InformationWeek and Network Computing have the highest reach across this target with purchase authority for their entire organization across all technology categories. (3)
CMP's research team is available for further publication analysis and perspective of the 2005 IntelliQuest CIMS study as well as its groundbreaking Enterprise Purchase Process Research.
About CMP Media LLC
CMP Media (http://www.cmp.com/) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.
1. IS/Networking/CIO/VP IS: IMS code=((80702!80703)!(80236))
2. Average Planned IT Expenditures including services next 12 months: IMS code=NUMV(20[03-12]:AZ)
3.IS/Networking/CIO/VP IS scope of purchase authority entire org for all products: IMS code= ((80702!80703)!(80236))&((20021)&(22501)&(22511)&(22521)&(22531)&(22541)&(2255 1)&(22561)&(22571))
For more information: Amy Doherty, Director of Business Technology Research, 781-839-1268; [email protected]
SOURCE: CMP Media LLC
CONTACT: Amy Doherty, Director of Business Technology Research of CMP,
+1-781-839-1268, or [email protected]
Web Site: http://www.cmp.com/