CMP Media's InformationWeek and Network Computing Dominate Competition in Reach and Readership to Powerful Technology Decision Makers

Newly Released 2005 IntelliQuest CIMS Business Influencer Study Results Highlight CMP Media Publications' Dominance in Reach to Technology Influencers

Oct 13, 2005

CMP Media's InformationWeek and Network Computing lead their competitors in reach and readership across IS/Networking/CIO/VP IS(1) - the most powerful business technology buyers in the 2005 IntelliQuest Computer Industry Media Study (CIMS).

"This year's IntelliQuest CIMs findings are further testimony to the power and strength of our enterprise audiences, as well as to the influence and clout of our brands," said Fritz Nelson, Sr. VP and Group Publisher, CMP Enterprise Group. "CMP's Enterprise Group continues to focus on innovation and growth, with a laser sharp focus on ensuring that our media brands exceed the expectations of all our customers - IT audiences and technology providers. Our readership results are clear indicators that this strategy continues to be extremely effective."

2005 IntelliQuest CIMS revealed that the primary job function IS/Networking/CIO/VP IS target is a lucrative audience with average spending of $612,877 annually on technology products and services - more than six times the total study's average spending of $92,401(2)

                                  Average Issue
  Publications                    Audience:                     Rank
                                  Primary Job Function
                                  IS/Networking/CIO/VP IS

  InformationWeek                     384,149                     1
  Computerworld                       383,200                     2
  Network Computing                   333,885                     3
  CIO Magazine                        289,036                     4
  InfoWorld                           249,587                     5
  eWEEK                               240,039                     6
  Network World                       239,596                     7
  IT Architect*                       199,114                     8
  Baseline                             92,430                     9

  *Formerly Network Magazine

Additionally, InformationWeek and Network Computing have the highest reach across this target with purchase authority for their entire organization across all technology categories. (3)

CMP's research team is available for further publication analysis and perspective of the 2005 IntelliQuest CIMS study as well as its groundbreaking Enterprise Purchase Process Research.

About CMP Media LLC

CMP Media ( is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

1. IS/Networking/CIO/VP IS: IMS code=((80702!80703)!(80236))

2. Average Planned IT Expenditures including services next 12 months: IMS code=NUMV(20[03-12]:AZ)

3.IS/Networking/CIO/VP IS scope of purchase authority entire org for all products: IMS code= ((80702!80703)!(80236))&((20021)&(22501)&(22511)&(22521)&(22531)&(22541)&(2255 1)&(22561)&(22571))

  For more information:
  Amy Doherty,
  Director of Business Technology Research,


CONTACT: Amy Doherty, Director of Business Technology Research of CMP,
+1-781-839-1268, or

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