CIO Coach, Author and Thought Leader Peter Hinssen, Standard & Poor's SVP & CIO Joe Held and CA, Inc. VP Trevor Bunker to Headline New York City Smart Enterprise Exchange Event

Senior IT Executive-only Exchange to be held February 1 at NASDAQ

Jan 28, 2010

Smart Enterprise Exchange, an exclusive members-only service for CIOs and Senior IT executives delivered by United Business Media and CA, Inc., will host a Smart Enterprise Executive Exchange event on February 1 at NASDAQ in New York City, 4 Times Square - 43rd and Broadway. The event will focus on new delivery models for IT and how CIOs and businesses are using IT to focus precious resources on growth and innovation.

The Smart Enterprise Exchange event - "Optimizing Technology's Value -- The New Economics of IT in a Virtualized World" - will bring together New York-area senior IT executives to discuss how this new economic environment can bolster IT and support businesses for success with new IT capabilities. Topics of discussion will include:

  --  How new IT delivery models, like virtualization, cloud computing and
      SaaS, among others, are changing the role of the CIO
  --  What the right delivery models are for today's businesses and how
      these processes can change competitive advantage
  --  Best practices in redeploying IT resources for innovation and
      business-growth opportunities
  --  Understanding the new economics of IT - metrics for determining the
      real cost -- and the real value -- of IT

The Executive Exchange event features Peter Hinssen, co-founder of ACROSS Group and a respected CIO advisor and author. Hinssen is also a former Entrepreneur in Residence with McKinsey & Company. Joining Hinssen is Joe Held, Senior Vice President and Chief Information Officer of Standard & Poor's, a division of The McGraw-Hill Companies, and Trevor Bunker, IT Transformation Group Vice President for CA, Inc., one of the hosts of the Exchange event.

"We hear repeatedly the business and technology challenges of senior IT executives around the country and understand the need to address issues connected to today's rapidly changing IT environment," said Penni Geller, Smart Enterprise Exchange Associate Publisher and marketing director at CA, Inc. "CA and our partners at UBM host Smart Enterprise Exchange events to bring together CIO peers to network, share ideas, learn from each other, and be inspired by thought leaders like Peter, Joe and Trevor."

In addition to the Executive Exchange event, CA's George Fischer, EVP, Global Sales, Client Services & Marketing, will visit the NASDAQ Marketsite and preside over the NASDAQ Closing Bell at 4:00 p.m. to welcome the Executive Exchange guests and share his perspective on the value of new IT delivery models.

To learn more about how to participate in the Smart Enterprise Executive Exchange or how to apply to join the exclusive Smart Enterprise Exchange program, please go to

About Smart Enterprise Exchange

Smart Enterprise Exchange (SEE) is a global, members-only service for CIOs and Senior IT Executives comprised of a private content-rich community and face-to-face local executive exchange roundtables and events held around the globe. SEE provides senior IT executive members with a forum to exchange ideas with easy access to insights on business and technology best practices and resources from industry experts and their peers. Comprised of more than 1,600 global members, this exclusive service is operated by United Business Media, in partnership with CA.

About CA, Inc.

CA (NASDAQ: CA), the world's leading independent IT management software company, helps customers optimize IT for better business results. CA's Enterprise IT Management solutions for mainframe and distributed computing enable Lean IT--empowering organizations to more effectively govern, manage and secure their IT operations. For more information, visit

About United Business Media

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to CIOs, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contacts:    Kelley Schultz             Scott Vaughan
               CA, Inc.                   United Business Media/TechWeb
               646-826-6035               949-223-3662

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SOURCE: Smart Enterprise

CONTACT: Kelley Schultz, CA, Inc., +1-646-826-6035,; Scott Vaughan, United Business Media/TechWeb,

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