CMP Media's InformationWeek and Optimize Announce Partnership With The Advisory Council (TAC)

Introducing the Next Generation of IT Advisory Services to Business Technology Executives

Oct 27, 2004

CMP Media's InformationWeek and Optimize magazines today announced the establishment of a strategic partnership with The Advisory Council (TAC), designed to provide the next generation of technology advisory services to Business Technology executives worldwide. The Advisory Council's membership services deliver custom, practical Business Technology advice to technology leaders.

TAC's services combines the depth of expertise of the traditional research groups with the personalized service of consulting firms to deliver the best value in IT Advisory services. As part of the partnership, InformationWeek, Optimize and TAC will share resources, content and expertise in order to provide an expanded range of services for Business Technology professionals. As the IT industry's most innovative Business Technology advisory group, TAC combines Business Technology, organization and leadership guidance to create an integrated map for their IT clients.

"We see TAC's next generation of IT Advisory Services as a great opportunity for our content customers. The experience and knowledge that their experts represent would benefit any organization looking for reliable, actionable roadmaps customized to their specific business needs," said Mike Friedenberg, VP and Group Publisher of the InformationWeek Media Network. "Our partnership with TAC is another example of how committed InformationWeek and Optimize are to the Business Technology community."

"One of our biggest differentiators is the process by which we serve our members," says Alan R Guibord, Chairman and Founder, The Advisory Council. "The foundation of our information base is the member's personal, confidential profile, which allows us to assign an expert whose background matches the member's specific technology project request or question. And we are able to do this more quickly and affordably than traditional research and consulting firms."

TAC's unique services are driven by its SmartGrid ™, which provides a framework to address Business Technology questions from an enterprise perspective. This framework delivers implementation intelligence to ensure that technology decisions deliver business value, align with organizational strategy, and address people, process and career issues.

For more information, visit TAC's web site at

About InformationWeek

InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In May 2003 in conjunction with Optimize, InformationWeek launched its Media Network. The Media Network consists of Optimize and Government Enterprise, as well as its Vertical Industry Network publications -- Bank Systems & Technology, Insurance & Technology and Wall Street & Technology. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in BtoB Magazine's annual Media Power 50, as well as awards from ASBPE and Circulation Management magazine.

About Optimize -- Business Strategy & Execution for CIOs

Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with innovative business strategies and ways to apply them inside and outside their organization. This award-winning publication features subject matter experts who share business ideas and strategies across key disciplines such as business management, business leadership, customer relationships, ROI, finance, and corporate culture required for CIOs to deliver on business initiatives. Optimize was launched in November 2001 and has since received two Circulation Excellence awards from Circulation Management Magazine as well as an award from the ASPBE for Best New Web Publication. In March 2004, Optimize was also recognized with an award by The Society of Publication Design. The Optimize Web site is located at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About The Advisory Council

The Advisory Council ( represents "The Next Generation of IT Advisory Services," using a network of world-class experts. TAC's clients include the Global 2000, Government Agencies, Universities, and Mid-size Companies. TAC's innovative business model delivers actionable advice, customized with enterprise-leadership best practices. TAC focuses on helping IT leaders generate business value while advancing their careers.

      Contact:  Hunter Muller
                The Advisory Council
                (203) 750-8222


CONTACT: Hunter Muller of The Advisory Council, +1-203-750-8222,

Web site: