InformationWeek Leads Business and Technology Media in Reaching More High-Level Buyers Than Any Other Publication
Major Industry Syndicated Readership Study Shows InformationWeek Only Technology Print Media to Increase in Percent Reach to CIOs
Jun 14, 2006
InformationWeek leads its competitors for the ninth straight year in reach to the information systems (IS), networking, CIO or vice president of IS target audience(1), the most influential technology buyers in the recently released IntelliQuest CIMS Spring 2006 Business Study.
This target audience spends an average of $508,290 on technology products and services, nearly six times the study's average spending of $90,994.(2)
InformationWeek leads all publications, from technology industry competitors like Computerworld and eWeek to national business media such as The Wall Street Journal and Forbes in reaching more high-level readers.(1) In fact, InformationWeek saw the highest percentage increase in its percent reach to CIOs since the 2005 readership study, increasing by 10 percent while other titles saw decreases ranging from 6 percent (InfoWorld), to 17 percent (CIO Magazine) to a 37 percent drop (Forbes).
The InformationWeek community, both in print and online, now numbers more than 2.5 million and rising. It is comprised of CIOs, IT executives and business managers who are charged with driving growth and profitability, delighting customers and continuously improving efficiencies.
"CIOs and senior executives turn to InformationWeek first because our editors dig, prod and research to define and provide perspective on the most important business and technology issues," said Scott Vaughan, InformationWeek publisher. "InformationWeek's standout results and growth in CIOs and influential buyers validates our unique approach, and the continued investment in this core audience."
(1) IS/Networking/CIO/VP IS: IMS code=((80702!80703)!(80236)) (2) Average Planned IT Expenditures including services next 12 months: IMS code=NUMV(20[03-12]:AZ) About InformationWeek
InformationWeek sets the agenda for business technology executives, covering the full range of information access points IT decision-makers use today. A trusted, authoritative source and information filter, InformationWeek helps community members understand and focus on what's important up-to-the-minute -- in print, online, through independent research and at live, peer-to-peer events. Through its cross-media platform, InformationWeek delivers content to complement the print publication to its community of business technology leaders when and how they want it, 24/7. The InformationWeek community includes an audience of 2.5 million CIOs, IT executives and business managers who cut across industries, job titles, company sizes and global borders.
InformationWeek is consistently recognized for its commitment to excellence and thought leadership by the IT community, receiving many of the industry's top media accolades, including several awards from the American Society of Business Publication Editors (ASBPE), top spots in BtoB Magazine's Media Power 50 and Circulation Excellence Awards from Circulation Management Magazine.
About CMP Technology
CMP Technology is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
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