Cheri Parr Named Western Regional Director for CMP Media's Informationweek And Optimize

Business Technology Veteran to Lead Sales Organization for Leading Business Technology Media Brands

Sep 7, 2004

InformationWeek, the leading IT media brand, today announced that Cheri Parr has been named Western Regional Director of CMP Media's InformationWeek and Optimize publications. She will be responsible for leading, planning and directing all aspects of the InformationWeek and Optimize sales strategies, objectives and organization, as well as continuing to build out the brands' products and services. Cheri was most recently a Vice President at CXO Media.

"Cheri brings extensive industry experience to our sales and management teams," said Michael Friedenberg, VP and Publisher of InformationWeek. "The relationships that she's built over her 20-year career and her knowledge of the business technology market will continue to fuel InformationWeek and Optimize's leadership positions."

Cheri reports to Scott Vaughan, the veteran publisher who, at the helm of Optimize magazine, continues to build the brand's burgeoning product portfolio. Prior to joining CMP, Cheri was Vice President of CIO, where she was responsible for sales management on the West Coast for the semimonthly magazine. Cheri has held a variety of positions in the IT publishing industry including Publisher of Home Office Computing (Freedom Technology Media Group) and sales management positions at such publications such as Small Business Computing, Mobile Computing/Portable Computing, NewMedia and MacUser/MacWeek. Cheri is also a member of the National Association of Female Executives as well as WITI (Women in Technology International). She earned a Bachelor of Science Degree from Santa Clara University/Hayward State University in California.

About InformationWeek

InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In May 2003 in conjunction with Optimize, InformationWeek launched its Media Network. The Media Network consists of Optimize and Government Enterprise, as well as its Vertical Industry Network publications - Bank Systems & Technology, Insurance & Technology and Wall Street & Technology. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in BtoB Magazine's annual Media Power 50, as well as awards from ASBPE and Circulation Management magazine.

About Optimize - Business Strategy & Execution for CIOs

Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with innovative business strategies and ways to apply them inside and outside their organization. This award-winning publication features subject matter experts who share business ideas and strategies across key disciplines such as business management, business leadership, customer relationships, ROI, finance, and corporate culture required for CIOs to deliver on business initiatives. Optimize was launched in November 2001 and has since received two Circulation Excellence awards from Circulation Management Magazine as well as an award from the ASPBE for Best New Web Publication. In March 2004, Optimize was also recognized with an award by The Society of Publication Design. The Optimize Web site is located at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Winnie Ng-Schuchman
   InformationWeek Media Network
   (516) 562-5982

SOURCE: InformationWeek

CONTACT: Winnie Ng-Schuchman of InformationWeek Media Network,

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