TechWeb Debuts New Network Computing Uber-Site

Leading Networking Brand Now Incorporates Byte and Switch's Storage Content Providing IT Decision Makers a Holistic, Real-World View of Technology's Impact on the Network and Data Center

Sep 8, 2009

TechWeb, the global leader in technology media, today announced the launch of Network Computing (, a significantly enhanced online destination for network, data center and storage Information Technology (IT) decision-makers. Recognizing the fusion of these critical enterprise technologies and the roles of these three groups of decision makers, the new Network Computing destination incorporates the content of Byte and Switch, the former TechWeb site focused exclusively on storage.

Network Computing delivers in-depth information and real-world insight for technology decision-makers through a unique "For IT, By IT" approach, relying predominantly on current and former IT professionals. Fueling this trusted "For IT, By IT" methodology, Network Computing has expanded to deliver timely strategy and workshops, news, in-depth features, expert reviews, opinionated blogs, newsletters and digital issues on an array of key enterprise technologies, including: back-up and recovery, data center architecture and virtualization, WAN acceleration, and unified communications. Through this approach, a deep reader loyalty has extended over 20 years, but the need for IT to turn to their peers at a trusted source is ever-present.

"With the worlds of data, networking and storage colliding, things IT decision makers need to know are changing," stated Mike Fratto, Editor of Network Computing. "IT executives can no longer take a silo view of IT operations and must realize that networking groups, storage groups, server groups and application groups can no longer be disconnected. The new Network Computing takes a holistic view of technology's impact on the network."

Network Computing is at the forefront of the sweeping changes in how IT delivers services and support to organizations, such as data center consolidation driven by advances in servers, storage and networking technologies; the rapid growth of virtualization; advances in automation and control; the impending explosion in cloud computing; the focus on delivering applications; and the rising importance of information security.

"As IT coalesces around the network and data center, this is the ideal time to transform a powerful B2B brand like Network Computing," said Brandon Friesen, Vice President, Group Publisher of the InformationWeek Business Technology Network, which includes Network Computing. "This new site is a powerful platform to serve both our audience and expanding number of technology marketers trying to reach and engage network, data center and storage decision makers."

Network Computing offers technology marketers fully integrated marketing communications programs to engage and activate buyers of technology products, and services. These performance marketing solutions scale from targeted lead generation programs focused on specific technology topics, to broad-based branding and awareness, such as site advertising. Network Computing also features virtual events, digital issues, mobile distribution, and social media for user interaction and engagement. For more information on sponsorship opportunities, please contact Martha Schwartz, VP of Group Sales, TechWeb at

About InformationWeek Business Technology Network (

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow - from the defining and framing of objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like (security), (application architecture), Network Computing (networking and communications) and (cloud computing). The network also provides focused content for key IT targets such as CIOs, developers and SMBs with InformationWeek Global CIO, Dr. Dobb's and, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare. With content at the nucleus of our information distribution strategy, IT professionals turn to our network of expert voices, research and communities to stay informed, get advice, and research technologies to make strategic business decisions.

About TechWeb (

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as, Light Reading, Intelligent Enterprise,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.

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