Business Technology Thought Leader Peter Hinssen Headlines Smart Enterprise Exchange Roundtable Series Focused on Practical Innovation and Return to Growth

Senior IT Executive Roundtables to take Place in Sacramento, CA, Phoenix, AZ and Chicago, IL

Aug 25, 2009

Smart Enterprise Exchange, an exclusive members-only service for CIOs and Senior IT executives delivered by United Business Media and CA, Inc., announced a series of Smart Enterprise Executive Exchange Roundtable events to be held August 25, 26, and 27, 2009 in Sacramento, CA, Phoenix, AZ and Boling Brook, IL. The Executive Exchange Roundtable series tackles one of the major challenges for businesses - how to practically and strategically fuse business and technology to position companies for growth.

The Executive Exchange Roundtables focused on "Practical Innovation and a Return to Growth" will bring together senior IT executives to discuss how to fuse IT with the business and how a leaner IT environment can prepare businesses for growth. Topics of discussion will include:

  --  Leveraging IT efficiencies to refocus the business on practical and
      achievable innovation
  --  Aligning innovation with ideas for improving the customer experience
  --  Managing risk while still increasing business opportunities
  --  Ensuring performance objectives in a high-speed, global environment

  --  Communicating a top-down approach for driving innovation throughout
      the enterprise

The Executive Exchange roundtable features Peter Hinssen, a respected authority and confidant of CIOs and CEOs around the globe. His unique insights in his role as current Chairman of Porthus, author of "Business and IT Fusion," and a former McKinsey Fellow, provides CIOs and senior IT executives with a game plan to steer companies' return to growth. Also joining Mr. Hinssen are the following executives: in Sacramento is PK Agarwal, CTO, and Mark Weatherford, CISO, State of California; in Phoenix is David Wagner, Senior VP & CIO, ON Semiconductor; and in Chicago is Denis Edwards, CIO of Manpower.

"We hear repeatedly the business and technology challenges of senior IT executives around the country to continue to create more business value using technology," said Penni Geller, Smart Enterprise Exchange Associate Publisher and marketing director at CA, Inc. " CA and our partners at UBM host Smart Enterprise Exchange roundtables to bring together CIO peers to network, share ideas, learn from each other, and be inspired by thought leaders like Peter and senior executives like PK, Mark, David and Denis."

To learn more about how to participate in the Smart Enterprise Executive Roundtable or how to apply to join the exclusive Smart Enterprise Exchange program, please go to

About Smart Enterprise Exchange

Smart Enterprise Exchange (SEE) is a global, members-only service for CIOs and Senior IT Executives comprised of a private content-rich community and face-to-face local executive exchange roundtables and events held around the globe. SEE provides senior IT executive members with a forum to exchange ideas and with easy access to insights on business and technology best practices and resources from industry experts and their peers. Comprised of more than 1600 global members, this exclusive service is operated by United Business Media, in partnership with CA.

About CA, Inc.

CA (NASDAQ: CA), the world's leading independent IT management software company, helps customers optimize IT for better business results. CA's Enterprise IT Management solutions for mainframe and distributed computing enable Lean IT-- empowering organizations to more effectively govern, manage and secure their IT operations. For more information, visit

About United Business Media

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to CIOs, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contacts:   Kelley Schultz              Scott Vaughan
              CA, Inc.                    United Business Media/TechWeb
              212-415-6035                949-223-3662

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SOURCE: Smart Enterprise

CONTACT: Kelley Schultz of CA, Inc., +1-212-415-6035,; or Scott Vaughan of United Business Media/TechWeb,

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