CIO Coach and Thought Leader Bruce Rogow, Broadridge Financial Solutions CIO Mark Schlesinger and CA, Inc. VP Trevor Bunker to Headline Short Hills, NJ Smart Enterprise Exchange Event

Senior IT Executive-only Exchange to be held November 4 at the Short Hills Hilton

Oct 29, 2009

Smart Enterprise Exchange, an exclusive members-only service for CIOs and Senior IT executives delivered by United Business Media and CA, Inc., will hold a Smart Enterprise Executive Exchange event on November 4 at Short Hills Hilton in New Jersey. The event will focus on Lean IT, a rapidly emerging discipline CIOs and businesses are using to focus precious resources on growth and innovation, while eliminating waste to increase operational efficiency.

The Smart Enterprise Exchange event -- "The Power of Lean IT: Leveraging Technology for Better Business Benefits" -- will bring together New Jersey-area senior IT executives to discuss how a leaner IT environment can both prepare businesses for growth and innovation in the midst of a rapidly changing business environment. Topics of discussion will include:

  --  Establishing a leaner IT via improved efficiency and cost reduction
  --  Leveraging IT efficiencies to refocus the business on practical and
      achievable innovation
  --  Improving IT staff productivity through automation and better tool
  --  Ensuring performance objectives in a high-speed, global environment
  --  Building the right leadership network for ensuring IT's value
  --  Communicating a top-down approach for driving innovation throughout
      the enterprise

  --  Optimizing the correlation between IT spend and business productivity

The Executive Exchange event features Bruce Rogow, the chairman of Odyssey Partners and a respected CIO advisor meeting with hundreds of CIOs and their teams each year. Rogow is also a former Gartner Group research director and executive fellow. Joining Rogow is Mark Schlesinger, Chief Information Officer of Broadridge Financial Services, headquartered in Lake Success, NY, and Trevor Bunker, IT Transformation Group Vice President for CA, Inc, one of the hosts of the Exchange event.

"We hear repeatedly the business and technology challenges of senior IT executives around the country are to continue to create more business value using technology," said Penni Geller, Smart Enterprise Exchange Associate Publisher and marketing director at CA, Inc. "CA and our partners at UBM host Smart Enterprise Exchange events to bring together CIO peers to network, share ideas, learn from each other, and be inspired by thought leaders like Bruce, Mark and Trevor."

To learn more about how to participate in the Smart Enterprise Executive Exchange or how to apply to join the exclusive Smart Enterprise Exchange program, please go to

About Smart Enterprise Exchange

Smart Enterprise Exchange (SEE) is a global, members-only service for CIOs and Senior IT Executives comprised of a private content-rich community and face-to-face local executive exchange roundtables and events held around the globe. SEE provides senior IT executive members with a forum to exchange ideas with easy access to insights on business and technology best practices and resources from industry experts and their peers. Comprised of more than 1,600 global members, this exclusive service is operated by United Business Media, in partnership with CA.

About CA, Inc.

CA (NASDAQ: CA), the world's leading independent IT management software company, helps customers optimize IT for better business results. CA's Enterprise IT Management solutions for mainframe and distributed computing enable Lean IT--empowering organizations to more effectively govern, manage and secure their IT operations. For more information, visit

About United Business Media

UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to CIOs, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contacts:  Kelley Schultz             Scott Vaughan
             CA, Inc.                   United Business Media/TechWeb
             646-826-6035               949-223-3662

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SOURCE: Smart Enterprise Exchange

CONTACT: Kelley Schultz of CA, Inc., +1-646-826-6035,, or Scott Vaughan of United Business Media/TechWeb,

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