CMP Media's Optimize Magazine Announces New Column Penned By Ralph Szygenda, Group VP and CIO, General Motors

'Closing Arguments' Column to Debut in April Issue

Mar 15, 2004

CMP Media's Optimize Magazine, delivering business strategy and execution for CIOs, announced that Ralph Szygenda, Group VP and CIO, General Motors, will be contributing a bimonthly column entitled Closing Arguments to the publication. Optimize is a monthly magazine that reaches 70,000 CIOs, CTOs, VPs of IS and technology-involved CXOs. In his column, Szygenda will bring unique insight to the role of Business Technology Executives by sharing his vision on topics such as business leadership, managing the virtual corporation, global relationships and offshoring, recruiting, operations, and technology investments.

"Optimize's features are written by CXO subject matter experts -- a Who's Who of thought-leaders in business," said Brian Gillooly, Editor-in-Chief, Optimize. "The addition of GM's Ralph Szygenda to Optimize's roster continues to reinforce the importance of the peer-to-peer editorial environment at the C-level."

Szygenda, one of the top executives of the largest corporations in the world, will share his 32 years of wisdom as an executive of Fortune 1000 companies such as General Motors, Texas Instruments, and Bell Atlantic. Each column will delve into the role of the CIO within the overall executive management relationship and help readers understand the CIO as more of a business executive. The name of his column, Closing Arguments, reflects its position as the back page of the magazine and alternates each month with columns from other prominent subject matter experts in the Business Technology arena such as business guru Michael Hammer and Mainstay Partners analyst Amir Hartman.

Szygenda's first column will debut in the April issue of Optimize and tackles the evolving role of today's CIO at a time where the speed of business continues to accelerate. Szygenda's inaugural column will also appear in an upcoming issue of its sister publication, InformationWeek, which serves 440,000 Business Technology professionals.

About Optimize - Business Strategy & Execution for CIOs

Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with innovative business strategies and ways to apply them inside and outside their organization. This award-winning publication features subject matter experts who share business ideas and strategies across key disciplines such as business management, business leadership, customer relationships, ROI, finance, and corporate culture required for CIOs to deliver on business initiatives. Optimize was launched in November 2001 and has since received two Circulation Excellence awards from Circulation Management Magazine as well as an award from the ASPBE for Best New Web Publication. In March 2004, Optimize was also recognized with an award by The Society of Publication Design. The Optimize Web site is located at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Winnie Ng-Schuchman
   Business Technology Group
   (516) 562-5982


CONTACT: Winnie Ng-Schuchman of Business Technology Group,
+1-516-562-5982, or

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