TechWeb's Financial Technology Network Launches EcoTech, a Destination Website Guiding Financial Institutions to Green Technology Solutions and Environmentally-Friendly Business Practices
Destination Website is the Premier Financial Technology Online Resource for Green Strategies for Technology Decision Makers in the Financial Markets
Oct 14, 2008
TechWeb's Financial Technology Network (http://financetech.com/) announces the launch of EcoTech (http://ecotech.financetech.com/), a new online resource dedicated to green initiatives for business and IT decision makers at financial institutions. EcoTech's resources will include expert interviews, editorial analysis as well as valuable research that will help banks and insurance executives to compute smarter, champion green initiatives, and achieve business ROI, for all competitive business advantage. EcoTech is dedicated to practical applications of green technology and ecologically sound business practices in financial services, with a special focus on reducing power and paper usage, new "green" financial products and services, and general environmental awareness and advocacy programs at commercial/retail banks and insurance companies.
The site addresses the growing concern and awareness in the financial services community of climate change, environmental issues and natural resource constraints. Through interviews with industry leaders and commentary from knowledgeable experts, EcoTech focuses on the needs and responsibilities of financial services executives from a practical business standpoint.
EcoTech's tagline: "Reduce. Reuse. Return on Investment." captures the site's unique content approach, the coverage focuses on actionable steps that financial services firms can take to reduce their environmental footprints while keeping a firm grasp on the reality of running a successful banking and insurance franchise. With obligations to stakeholders including customers, shareholders, regulators and employees, financial services firms truly have to "do well" and "do good" in equal measure.
Produced by TechWeb's Financial Technology Network, Bank Systems & Technology (http://banktech.com/) and Insurance & Technology (http://insurancetech.com/), EcoTech is written for the most influential business and technology executives at commercial banks and insurance firms. Bank Systems & Technology and Insurance & Technology have over 44,000 and 33,000 unique online visitors each month, respectively, and a controlled print circulation exceeding 42,000 subscribers.
"Environmental issues are gaining prominence across the financial services industry," said Katherine Burger, editorial director of Insurance & Technology and Bank Systems & Technology. "We felt that there was a need to educate, inform and assist our readership in applying green technology to insurer and bank operations, services and marketing."
"Technology has been an amazing enabler of banks and insurance companies in improving their operations and product offerings, and there's going to be a similar role for technology in reducing power usage, moving to electronic payments, promoting green initiatives and transitioning to a carbon-constrained economy," said Ivan Schneider, EcoTech's site editor and blogger. "EcoTech provides a single place for financial industry executives to stay on top of what they'll need to know as the global economy makes the necessary transition to corporate sustainability."
In conjunction with the site launch, EcoTech conducted a comprehensive survey of banking and insurance executives on the industry adoption of green technology and personal outlooks on environmental issues. The results will be published on the EcoTech site and in the October issue of Bank Systems & Technology, in the November issue of Insurance & Technology. Complementing the Financial Technology Network website (http://ecotech.financetech.com/), EcoTech content will be distributed through weekly e-mail newsletters and RSS feeds. To sign up for the newsletter, please visit: http://ecotech.financetech.com/ecotech_sub.jhtml. To subscribe to the RSS feed, please visit: http://www.ecotech.financetech.com/blog/movabletype/blog_rss.xml. For editorial opportunities, contact firstname.lastname@example.org
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