InformationWeek Magazine Goes Green With Scheduled Digital-Only Issues
InformationWeek Business Technology Network Continues Tech Media Leadership By Launching Long-Term Strategy To Offset InformationWeek Magazine's Carbon Footprint; Four Digital-Only "Green" Issues Debut in 2009
Feb 26, 2009
InformationWeek, the anchor brand of the InformationWeek Business Technology Network, continues to define the role of a print product in today's market by taking social responsibility for the carbon footprint of the magazine by launching a full scale green initiative to minimize its effect on the environment. As part of this initiative, the brand is launching "InformationWeek Green Issues" of the magazine. A total of four issues during 2009 will solely be available as downloadable interactive PDFs for its readers. This symbolic gesture to its green commitment includes a special aspect of the offsetting strategy. InformationWeek will plant a tree for each of the first 5,000 downloads of each of the four issues in conjunction with American Forests, totaling 20,000 trees planted in 2009.
InformationWeek has done an extensive analysis to understand the carbon footprint of producing the InformationWeek Magazine and has launched a long term initiative to completely offset the environmental impact in producing its print product. For the first few years, the offset of carbon production will be minimal, but by year ten, InformationWeek Magazine will be offsetting far more than its carbon production, and leaving a legacy that will truly help reduce CO2 as a greenhouse gas. The debut of the long term plan starts off with producing four digital-only InformationWeek Magazine issues in 2009, reducing the printed issue count to 33 from 37 issues for the year.
"InformationWeek has done an extensive analysis to understand our carbon footprint as a magazine," said John Siefert, Senior Vice President and Publisher, InformationWeek Business Technology Network. "We are strongly committed to delivering the best in class information to our 440,000 readers of the print magazine, while doing our part to ensure we offset our carbon footprint."
Each "InformationWeek Green Issue" will be available on InformationWeek.com for download by its regular weekly circulation base of 440,000, as well as other users of InformationWeek's vast portfolio of resources, including registered users of the InformationWeek Business Technology Network, the TechWeb Digital Library, E-Newsletters and InformationWeek Analytics products. In addition to saving trees, another environmental benefit will be the eliminated recycling process, as well as the printing process, meaning huge carbon, chemical and water reductions.
This move comes on the heels of the recent investment in the full redesign of InformationWeek Magazine. InformationWeek Magazine's content maps to what the readers want from a print magazine: deeper, more practical analysis that focuses on the strategic issues CIOs, IT managers and business managers need for long term planning. The audience demand for InformationWeek Magazine is at all time high, averaging 175,000 IT professionals within the "hold file". With an increased awareness of environmental issues, InformationWeek Magazine takes the same impactful experience with its printed magazine to a completely green format.
InformationWeek (www.informationweek.com) is the anchor brand for the InformationWeek Business Technology Network - a powerful portfolio of resources that span the technology market, including security with DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com, communications with NoJitter.com, and Internet innovation with InternetEvolution.com. InformationWeek magazine reaches 440,000 business technology professionals at more than a quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business technology objectives. InformationWeek.com delivers breaking news, blogs, high-impact image galleries, and proprietary research as well as analysis on IT trends, a whitepaper library, video reports, and interactive tools, all in a 24/7 environment.
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
Contact: Ellen Asuncion Sr. Marketing Manager InformationWeek Business Technology Network firstname.lastname@example.org
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