InformationWeek Ranks Seventh on BtoB's 2008 Annual List of Media Power 50
TechWeb's InformationWeek Recognized for Information Distribution Strategy and Digital Leadership; Editor-in-Chief Rob Preston named Top Innovator by BtoB Media Business
May 6, 2008
InformationWeek, the leading multimedia business technology brand, announced today it was ranked number seven in BtoB Magazine's ninth annual Media Power 50. This year marks the ninth consecutive year since the list's inception that InformationWeek has been named to this prestigious list of powerful media outlets, and is the sixth year InformationWeek has placed in the top ten. BtoB's Media Power 50 is selected by the reporters and editors of BtoB (produced by Crain Communications, Inc.), based on audience and advertising data, as well as interviews with top media buyers, marketers and industry analysts. Link to article: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080505/FREE/860933122/1 151/ISSUENEWS (Due to the length of the URL, please copy and paste into your browser).
InformationWeek was recognized for its innovative information distribution strategy, which provides more than 2 million Business Technology executives with content in the context of how they want to receive and consume information. At the core of the strategy is InformationWeek.com, http://www.informationweek.com/, which now produces 19 unique blogs written by technology and market experts, 600 reporter-driven news and analysis stories monthly, and home to InformationWeek Reports, http://www.informationweekreports.com/, a high-traffic gated library of business technology content. InformationWeek also hosts more than 20 face-to-face and web-based events each month, while producing a thriving magazine that defines and frames business technology objectives for 440,000 qualified technology decision makers. In turn, this editorially-driven information distribution strategy provides a highly-effective platform for technology marketers to deliver their message and content to the 2 million IT decision makers who utilize InformationWeek.
InformationWeek's Media Power 50 high honor comes at the same time Editor-in-Chief Rob Preston is named a top innovator in business publishing by BtoB Media Business: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080502/MEDIABUSINESS/96 8091951/1065/FREE (Due to the length of the URL, please copy and paste into your browser). Preston is recognized for his editorial leadership, as well as his editorial team's ability to understand and immerse high-value content into the workflow of InformationWeek readers, visitors, and attendees.
"We are extremely honored with B2B's recognition of InformationWeek as one of most powerful media brands, and Rob as one of the top editorial innovators," said John Siefert, vice-president and publisher of InformationWeek. "Content is at the nucleus of our strategy and everything we create is baked in the understanding of what our audience needs to do their job. This has enabled new areas of revenue, traffic and readership growth for our business."
InformationWeek recently launched its New Age of Innovation website, http://www.newageofinnovation.com/, which represents the brand's ability to understand its audience and to effectively deliver content in the context of what business technology executives want. The content-powered site was developed to enable CIOs and IT management to debate and discuss the critical aspects of innovation with C.K. Prahalad, their peers and other luminaries in business innovation. The discussion will also be hosted via online webcasts and at targeted executive live events. This unique editorial approach of open dialog, editorial relevancy, and thought leadership enables InformationWeek to consistently place in the top 10 of BtoB's Media Power 50, year after year.
About InformationWeek (http://www.informationweek.com/)
InformationWeek is the leading multimedia Business Technology brand providing CIOs and IT decision makers with unique perspective and tools that work in lock step with their decision making process - from the setting of business strategies to the evaluation and recommendation of technology solutions. Through its cross-media platform, which includes online sites, magazine, events and research, InformationWeek provides editorial content developed by both journalists and CIO and IT peers delivered when and how they want it, 24/7. For technology marketers, InformationWeek offers a dynamic portfolio of products to engage and align with the largest, most influential buying audience in the market. This means marketing solutions that target broad audiences (reach), as well as media programs organized by content themes and specific audience segments (composition). The InformationWeek audience of more than 2 million buyers includes CIOs, IT executives and business managers who span across industries, job titles, company sizes and global borders.
About TechWeb (http://www.techweb.com/aboutus)
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million(*) business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
(*)13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.
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