CMP Technology Publications More Effective Than Business Press in Reaching Top Information Technology Decision-Makers
IntelliQuest CIMS Spring 2006 Business Study Shows More Business Technology Executives Turn to InformationWeek and Network Computing Than National Business Media
Jun 14, 2006
CMP Technology's Business Technology Group today announced that its two flagship publications, InformationWeek and Network Computing, lead both their direct competitors as well as some of the most vaunted names in business media in reach and readership across information systems (IS), networking, CIO or vice president of IS,(1) the most powerful business technology buyers in the 2006 IntelliQuest CIMS Spring 2006 Business Study. According to the survey findings, CMP's top magazines reach more than half a million top-level information technology buyers and strategic decision-makers, 53 percent more than The Wall Street Journal, Business Week, Forbes and Fortune combined.
"The most critical audience for the Business Technology Group is the decision-maker, up to the highest level of the organization," said Fritz Nelson, senior vice president and group publisher for the CMP Technology division that includes InformationWeek and Network Computing. "With our dominance over the business media in reaching the 'C-level' buyer, technology companies that advertise in CMP publications, sponsor our events and participate in our range of online marketing support initiatives know they are reaching the right audience, every time."
CMP views technology executives as true business leaders in their organizations, eschewing the hackneyed view of technology as a behind-the-scenes contributor to global success, according to Nelson. In the IntelliQuest CIMS Study, InformationWeek and Network Computing both maintained their comfortable year-over-year leadership positions over the traditional technology publications, reaching 396,686 and 318,759 readers, respectively, who fit the description of IS, networking, CIO or vice president of IS.
This compares to The Wall Street Journal, which led the business media with 200,160 readers who fit that qualification; Business Week (124,917); Forbes (86,501); and Fortune (78,469).
For additional information regarding the IntelliQuest CIMS Study and InformationWeek and Network Computing, please see the following press releases, also issued today:
* "InformationWeek Leads Business and Technology Media in Reaching More High-Level Buyers Than Any Other Publication" * "Network Computing Dominates in Reach to Key Technology Buyers in IntelliQuest CIMS Spring 2006 Business Study" (1) IS/Networking/CIO/VP IS: IMS code = ((80702!80703)!(80236)). IS/Networking/CIO/VP IS Average Planned IT Expenditures including services next 12 months = $508,290; Total Study Average Planned IT Expenditures including services next 12 months = $90,994 About the Business Technology Group
Reaching the audiences that matter, the technology group is comprised of the industry's leading technology brands reaching the most critical business technology audience segments - InformationWeek, Network Computing, Intelligent Enterprise and Optimize as well as a vertical industry suite that includes Bank Systems & Technology, Insurance & Technology, Wall Street & Technology, Advanced Trading and Government Enterprise. TechWeb Network provides technology professionals online access to aggregated content from all of these properties in addition to their original sites. Live events such as Interop, VoiceCon, Web 2.0 Conference, RFID World, Collaborative Technologies Conference, Mobile Business Expo, IPTV, Black Hat briefings and the Computer Security Institute's CSI Conference and NetSec complement print and online brands.
About CMP Technology
CMP Technology is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Press Contact: Jennifer Cincu Articulate Communications Inc. 212.255.0080, ext. 33 firstname.lastname@example.org
SOURCE: CMP Technology
CONTACT: Jennifer Cincu of Articulate Communications Inc.,
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