Online Marketing Summit Features Social Media, Email Marketing and Search Engine Optimization Training

TechWeb Marketing Pros Featured at OMS Whistle Stop Tour Offering Online Marketing Institute's "Essentials of Online Marketing" Certification Workshop

May 1, 2009

TechWeb, the global leader in business technology media, is pleased to announce its partnership with the Online Marketing Summit (OMS) in bringing an online marketing education "Whistle Stop Tour" to 18 cities nationwide. The Whistle Stop Tour features social media, email marketing, web analytics, integrated strategy, website usability, as well as search engine marketing/optimization (SEO). OMS will also be offering marketers who attend the event the opportunity to participate in the Online Marketing Institute's new "Essentials of Online Marketing" Certification Workshop.

Scott Vaughan, VP of Marketing, and Michael Rasmussen, Director of Performance Marketing at TechWeb will be joining the national tour that includes featured speakers such as: Loren McDonald, Chief Advocate, Silverpop; Jeanniey Mullen, CMO of Zinio & Founder of the Email Experience Council; Bryan Eisenberg, Co-Founder of FutureNow; Leslie Reisler, Program Director, Interactive Mktg; Derek Reisfield, Founder & Chairman of BBN Networks; Pat LaPointe, Managing Partner of MarketingNPV; Dennis R. Mortensen, Director of Data Insights, Yahoo!; Don Steele, MTV Networks; and Rebecca Lieb, VP North America of eConsultancy.

Vaughan leads a marketing systems integration team that develops, manages and delivers go-to-market, performance-based programs for technology marketers. He is also responsible for TechWeb brand management, sales enablement, product packaging, research and outbound marketing communications.

Rasmussen heads up TechWeb's fully-integrated Performance Marketing Business Unit. His dedicated team drives performance-driven marketing initiatives. Working with web analysts, marketing operations staff, content professionals and program managers, Performance Marketing monitors and optimizes online program promotional tactics, performance metrics, lead generation strategies and campaign trends.

Information about TechWeb speaking locations and presentation subjects will be available at

  The 2009 OMS Summit includes sessions on:
  --  Social Media Strategies
  --  Search Engine Optimization
  --  Paid Search
  --  Website Usability
  --  Web Analytics and Tracking
  --  Email Marketing
  --  Content Management
  --  Site Search
  --  Website/Online Budgeting and Planning
  --  eCommerce
  --  Integrated Marketing
  --  Behavioral Targeting & Testing

Aaron Kahlow, founder of Online Marketing Summit, said, "Sessions and content are new. There will be absolutely no repeat sessions from past OMS events even if a few speakers are the same."

The 2009 OMS Regional Whistle Stop Tour combines OMS, the only purely educational event of its kind built around content that drives action and delivers insight that online marketers can immediately build into their marketing plans, and, the world's largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

With daily posts, tweets and video at each stop, "The Whistle Stop Tour" can be followed at and At each stop, leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing through hands-on classes, thought leadership panels, and credit-worthy workshops.

Passes are still available and include access to the 2009 Education Library Center, where participants can download the slides, videos and other materials from the internet marketing seminars, SEO workshops and presentations. To register, visit For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit

About the Online Marketing Summit (OMS)

The Online Marketing Summit is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing.

About TechWeb

TechWeb (, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events such as Interop, Enterprise 2.0, Web 2.0, Black Hat and VoiceCon; online resources such as, Light Reading, Intelligent Enterprise,, and the Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

  Contact:    TechWeb
              Sherbrooke Balser
              Director of Marketing

              Online Marketing Summit
              Aaron Kahlow

First Call Analyst:
FCMN Contact:


CONTACT: Sherbrooke Balser, TechWeb, Director of Marketing,
+1-949-223-3605,; or Aaron Kahlow, Online Marketing
Summit, +1-415-725-2800,

Web Site: