InformationWeek First B2B Tech Media Brand to Launch on Kindle Platform

First-Mover Investment Expands Content Distribution to Busy, On-the-Go Audience of Business and Technology Executives

PRNewswire-FirstCall
SAN FRANCISCO
Nov 19, 2009

TechWeb's InformationWeek, the leading business technology media brand, became available today via subscription on Amazon's Kindle platform.

At the core of the new Kindle subscription is InformationWeek Magazine, available for $1.25 per month or .99 cents per issue. InformationWeek Magazine defines and frames the most pressing business technology objectives affecting senior IT and business professionals to help them make more strategic decisions. Business and technology professionals can subscribe at the following link (includes a free 14-day free trial): www.amazon.com/InformationWeek/dp/B002ONCB7Q/ref=sr_1_2?ie=UTF8&s=digital-text &qid=1258376348&sr=1-2. Also available for .99 cents are InformationWeek blogs (www.amazon.com/InformationWeek-Blog/dp/B0028AEE1G/ref=sr_1_1?ie=UTF8&s=digita l-text&qid=1251984863&sr=1-1), which provides insight and analysis from InformationWeek's most trusted voices on the most critical business technology issues.

InformationWeek's subscription service on Amazon's Kindle wireless reading device is especially appealing to highly mobile executives who want technology content on-the-go as part of their strategic enterprise decision-making process. Amazon is projecting that more than 2.6 million Kindles will be sold by the end of 2010.

"As the first tech media brand to deliver premium content on the Kindle, we can serve both our current technology-savvy audience while expanding our audience of business and mobile executives," said Rob Preston, VP and Editor In Chief of InformationWeek.

The availability of InformationWeek on the Kindle is a key component of TechWeb's open-platform content distribution strategy and its primary focus on InformationWeek as a premium content product. The Kindle platform adds to the list of next generation of highly engaging, user-centric interfaces and applications from TechWeb, including concierge sites, virtual events, digital webcasts, digital magazine editions, and mobile platforms, TechWeb's Digital Library, and Technology Centers. All these TechWeb applications align urgent technology issues with deeper/analytical content in manners that are delivered contextually into the workflow of busy professionals.

"We are always listening to our growing community of registered users and it is simply about providing choice; choice in delivery, choice in format and choice in the types of content," said John Siefert, Senior Vice President and Group Publisher of InformationWeek Business Technology Network. "This also gives us unique insights on the e-reader market as it takes shape, including the increasing number of e-readers and retailers, and what users expect from this platform."

For additional information on InformationWeek's Kindle subscription and content offerings, please contact Tom Smith, Vice President, Web Analytics, at tsmith@techweb.com.

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow - from the defining and framing of objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), Network Computing (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets such as CIOs, developers and SMBs with Dr. Dobb's InformationWeek Global CIO and bMighty.com, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare. With content at the nucleus of our information distribution strategy, IT professionals turn to our network of expert voices, research and communities to stay informed, get advice, and research technologies to make strategic business decisions.

About TechWeb (http://www.techweb.com/aboutus)

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as InformationWeek.com, Light Reading, Intelligent Enterprise, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.

  Contact:   Scott Vaughan
             VP of Marketing
             949.223.3662
             svaughan@techweb.com

First Call Analyst:
FCMN Contact: EAsuncion@cmp.com

SOURCE: TechWeb

CONTACT: Scott Vaughan, VP of Marketing, +1-949-223-3662,
svaughan@techweb.com

Web Site: http://www.techweb.com/aboutus


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