InformationWeek Launches Enterprise Efficiency, A Unique Business Technology Community

Mar 1, 2010

UBM TechWeb's InformationWeek today announced Enterprise Efficiency (, bringing together a participative community of business technology leaders and executive decision makers to exchange and share peer experiences, enterprise strategies, real-world best practices, and perspective on the most pressing business technology issues and opportunities.

With business technology leaders under immense pressure to juggle conflicting roles as both innovators and cost cutters, this new site, part of the InformationWeek Business Technology Network, organizes together business and technology thought leaders into a cutting-edge, peer community. The site enables forward-thinking leaders and their enterprises to operate as efficiently as possible, focusing less on day-to-day "keeping the lights on" tasks and more on freeing resources for business-critical innovation.

"Enterprise Efficiency is immensely exciting, because it offers a unique opportunity for CIOs and other business technology leaders to come together in a vibrant, free-flowing community specifically designed to meet their needs," said Fredric Paul, the site's Editor-in-Chief and Community Activist. "Whether it's debating the implications of a new development in the technology industry, discussing how to make IT really matter in the enterprise, or pondering the best way to deal with upper management, Enterprise Efficiency is the place to go for insight, analysis, and support from both peers and experts."

By combining multiple daily blog posts with an innovative, purpose-driven community, Enterprise Efficiency is designed to foster the sort of ongoing debates that are truly valuable to today's business technology decision makers. These discussions center on the disruptive technologies and trends that most challenge today's leaders, including:

  1. Cloud Computing: Myths, Realities & Metrics
  2. The Business Value of Tomorrow's Data Center
  3. The Mobile Enterprise: Devices, Apps & Services
  4. Corporate IT Politics: Making Them Dance in Your Favor
  5. The Secure Enterprise: Frameworks That Enable Agile Access
  6. Managing TCO While Driving Innovation
  7. Virtualization: The Mandatory Ingredient
  8. GRC (Governance, Risk Management, Compliance) in Practice
  9. Outsourcing: End-to-End Collaboration
  10. Automation: The Future of IT Management

Enterprise Efficiency has carefully selected its impressive community of expert bloggers, including CIOs, CEOs, analysts, consultants, journalists, and other leaders with a wide range of IT backgrounds and areas of expertise. This uniquely qualified group is using Enterprise Efficiency to share ideas, insights, observations, and best practices, as well as the support they need to cope with these historic challenges. And they're doing it with unparalleled verve, a provocative style, and take-no-prisoners honesty and directness.

  More than 20 bloggers are already on board, including:
  --  Matthew McKenzie, Senior Editor / Community Editor of Enterprise
  --  Rusty Weston, former editor in chief of and
      InformationWeek Research
  --  Keith Ferrell, security blogger and lecturer, former editor of Omni
  --  Chris Lindquist, online editorial director for a nonprofit consulting
      organization, former senior technology journalist for CIO magazine,, and others
  --  Ivan Schneider, MBA, journalist specializing in financial technology
  --  Paul Bonner, IT professional at a major utility, and formerly senior
      technology journalist at PC Week and PC/Computing
  --  Steve Hilton, head of Enterprise/SMB research for Analysis Mason
  --  Peter Meade, partner at HetzelMeade Communications
  --  Alan Hoving, social media expert, online community leader, tech
  --  Leigh McMullen, VP at IT consultants Sogeti USA
  --  James Shepard, CEO of Vertrazzo LLC and a former software executive
  --  Patty Brown, founder and chief strategist at The Content Strategy
      Group, former executive editor of Optimize Magazine, with experience
      at Bearing Point
  --  Rex Baldazo, IT professional and former technology journalist at CNET,
      ETL expert
  --  Zach O'Claire, lead field engineer, IS Works

Enterprise Efficiency's user-generated content will be reinforced with a regular calendar of deep-dive analyst reports written in conjunction with InformationWeek Analytics, plus a series of informative Webcasts, video reports, and more. To visit the site, go to

To register for the site, and score a free Enterprise Efficiency money clip, go to

Interest in helping us moderate and participate in the site? Drop us a line via email at

About UBM TechWeb (

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited (

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Winnie Ng, AP Marketing

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