Video: InformationWeek and TechWeb Network Introduce

TechWeb's flagship brands launch next generation marketing website for technology marketers that provides access to high performance marketing solutions

Jun 3, 2008

InformationWeek, the leading multimedia business technology brand, and TechWeb Network, announced today the launch of, an innovative website for technology marketers. The new site sets the standard for next-generation marketing websites with a market-unique transparency -- the site allows technology marketers to have complete access to the brands' portfolio of marketing solutions and services. Technology marketers and media planners can view and download product briefs, ad specs, rates and technology marketing research, as well as gain insight on best practices from marketing thought leaders from the site. Designed with a strong user interface, also offers an interactive Tech Marketing Widget that customizes effective marketing campaigns based on objectives and targets.

To view the Multimedia News Release, go to:

" was developed from specific feedback from tech marketers and media pros that require 24/7 access to our products and services," said Scott Vaughan, Vice President, Marketing Services, TechWeb. "To create an ongoing dialog, we combined marketing best practices, marketing and media research, and access to thought leaders about all things b2b marketing in one easy-to-use destination."

To view a demonstration of, please visit:

A key component of the site is the Tech Marketing Widget. The Tech Marketing Widget allows technology marketers and media planners to zero in on marketing solutions that align directly with their marketing goals. As technology marketers and media planners click through the widget, it automatically matches their objectives to the right media brands and platforms, and builds a customized high performance program -- all in three clicks and all on their own time.

Another core component of the site includes market research which allows technology marketers to take a deep dive into key trends in the marketplace. Also highlighted on the site is the blog that focuses on best practices and peer perspectives for maximizing business-to-business technology media. Bloggers will include TechWeb's Vaughan, John Siefert, Vice President and Publisher, InformationWeek and TechWeb Network, as well as an impressive line-up of guest bloggers that will provide insight into the next stages of business technology media.

Visitors and users of can sign up for the newsletter. The newsletter brings technology marketers and media planners the latest research highlights, new product launches, client case studies, upcoming events, quick stats and more. In addition, the RSS feed delivers the latest tech news, updates to the site and all of the blog perspective directly to subscribers' desktop.

To learn more about, visit or contact Scott Vaughan at or 949.223.3662.

About InformationWeek (

InformationWeek is the leading multimedia Business Technology brand providing CIOs and IT decision makers with unique perspective and tools that work in lock step with their decision making process -- from the setting of business strategies to the evaluation and recommendation of technology solutions. Through its cross-media platform, which includes online sites, magazine, events and research, InformationWeek provides editorial content developed by both journalists and CIO and IT peers delivered when and how they want it, 24/7. For technology marketers, InformationWeek offers a dynamic portfolio of products to engage and align with the largest, most influential buying audience in the market. This means marketing solutions that target broad audiences (reach), as well as media programs organized by content themes and specific audience segments (composition). The InformationWeek audience of more than 2 million buyers includes CIOs, IT executives and business managers who span across industries, job titles, company sizes and global borders.

About The TechWeb Network (

The TechWeb Network is a uniquely valuable resource for IT professionals. By contextually linking related news, reviews, analysis, opinion, research, and conference offerings from TechWeb's network of industry-leading technology brands, The TechWeb Network helps gather the technology information you need faster. Additional benefits include varied content vehicles, including websites, utilities, email newsletters, peer to peer networking, threaded discussions and moderated roundtables.

TechWeb Network sites include:, Network,,,, and

About TechWeb (

TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.

  Ellen Asuncion
  Marketing Manager

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CONTACT: Ellen Asuncion, Marketing Manager, TechWeb, +1-949-223-3622,

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