DrDobbs.com Developer Brand Launches Redesigned Web Site for Enhanced User Experience

Most Respected Developer Brand Evolves to Meet Expanding Needs of Application and Software Development Professionals

PRNewswire
SAN FRANCISCO
Mar 15, 2010

UBM TechWeb, the global leader in business technology media and professional information, today announced the expansion and redesign of the Dr. Dobb's Web site (www.drdobbs.com). Dr. Dobb's, the most respected brand for developers for more than thirty years, re-launched its site with a greatly enhanced user interface, along with new interactive features, making the site an even more robust and productive tool for application and software development professionals.

The role of the application and software developer has reached a new pinnacle of importance in today's market, as software applications and web development are very literally at the heart of how every organization conducts business. DrDobbs.com provides developers with an inspirational approach, sparking intellectual curiosity on what "could be done," while reinforcing practical, real-world technical insight on how the architectures, platforms and languages that are defining the market can be applied. New site features give visitors easier and expanded access to invaluable peer perspective, expert analysis and educational content.

  Enhancements include:
  --  Personalities exposed - provides a personal connection with the
      developer community by shining a brighter spotlight on Dr. Dobb's
      expert voices, including Editor in Chief Jon Erickson and the Guru
      Bloggers
  --  New search functionality - allows visitors to find what they want
      faster and more accurately
  --  Improved community experience - new commenting functionality allows
      deeper user interaction and engagement
  --  Social network integration - deeper embedding of social media outlets
      such as Facebook and Twitter
  --  Taxonomy refresh - streamlined "channel" navigation across key
      developer topics
  --  Blog site integration - merging of DobbsCodeTalk.com into DrDobbs.com
      for a seamless user experience
  --  Single-sign-on membership - gives users simple access to not only
      DrDobbs.com, but to other leading IT sites such as
      InformationWeek.com, NetworkComputing.com, DarkReading.com,
      WallStreetandTech.com, and TechWeb.com

"The new site provides users with even better access to integrated information and feedback functionality while providing improved site navigation," said Jon Erickson, Dr. Dobb's Editor in Chief. "We have designed DrDobbs.com to be a primary source of application and software development information on the Internet -- a one-stop resource for developers. What hasn't changed, however, is Dr. Dobb's commitment to excellence in technical information and its continued commitment to provide the software development community with a cross-platform, language-independent forum for sharing and examining topics that are both useful and important."

The redesign comes on the heels of a recent survey by Evans Data where developers were asked to identify and rate the websites they visit on a regular basis. DrDobbs.com came out as #1 in a number of categories, including quality of technical articles, usefulness of technical articles, blogs, unbiased product coverage, and overall credibility. Almost half a million unique visitors visit DrDobbs.com monthly.

"The new Dr. Dobb's site is much more than just a redesigned Web site," said UBM TechWeb CEO Tony Uphoff. "The platform on which Dr. Dobb's is built represents UBM TechWeb's next generation for business media, information and community interaction. UBM TechWeb's breakthrough media architecture combines Web 2.0 disciplines and applications with a completely re-engineered platform for fostering and cultivating user generated content and community. This new platform enables new forms of contextual and immersive online marketing and is designed to extend UBM TechWeb's lead in meeting the demands of the today's online marketer."

For more information on Dr. Dobb's, please visit the newly enhance site: www.drdobbs.com or contact Brandon Friesen, VP and Publisher of Dr. Dobb's at bfriesen@techweb.com.

Dr. Dobb's offers technology marketers fully integrated marketing communications programs to engage and activate software and application developers. These performance marketing solutions scale from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, please contact Martha Schwartz, Vice President Group Sales, at mschwartz@techweb.com.

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow -- from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy -- IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.techweb.com/aboutus)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

  Contact:       Winnie Ng
                 AP, Marketing
                 631.406.6507
                 wng@techweb.com

First Call Analyst:
FCMN Contact: wng@cmp.com

SOURCE: UBM TechWeb

CONTACT: Winnie Ng, AP, Marketing, +1-631-406-6507, wng@techweb.com

Web Site: http://www.drdobbs.com/
http://www.techweb.com/


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