UBM TechWeb's CreateYourNextCustomer.com Launches New Online Marketing and Media RFP Tool

Provides simple, fast and efficient way for technology marketers and media planners to request customized marketing solutions from UBM TechWeb

Jun 30, 2010

UBM TechWeb, the global leader in technology media and business information, announced today the launch of a new online RFP tool on CreateYourNextCustomer.com, an innovative website featuring insights and best practices for technology marketers. In an era of marketing automation, the online RFP submission tool provides a fast and efficient way to construct and submit RFPs while significantly simplifying the process for technology marketers.

CreateYourNextCustomer.com's RFP tool provides technology marketers and media planners access to the full suite of UBM TechWeb's brands and products for robust and cross platform media proposals. Designed specifically to meet technology marketers and media planner's requirements, the tool features point and click functionality and allows for RFPs to be delivered to UBM TechWeb account executives in real time. Marketers receive immediate follow-up to review and discuss campaign objectives, and a formal proposal is developed to meet the client's goals and engage the targeted audience.

"CreateYourNextCustomer.com's online RFP tool was developed based on feedback from tech marketers and media pros that require self service functionally and 24/7 access to our products and services," said Scott Vaughan, Vice President of Marketing for UBM TechWeb. "It provides a higher level of service for our customers enabling automation on both ends and ultimately faster time to market."

To construct an RFP on CreateYourNextCustomer.com, please visit: http://createyournextcustomer.techweb.com/home/construct-an-rfp/

CreateYourNextCustomer.com sets the standard for next-generation marketing websites with market-unique transparency. The site allows technology marketers to have complete access to UBM TechWeb's portfolio of marketing solutions and services. Technology marketers and media planners can view and download product briefs, ad specs, rates and technology marketing research, as well as gain insight on best practices from marketing thought leaders from the site

Two core components of the site includes market research, which allows technology marketers to take a deep dive into key trends in the marketplace, and a blog that focuses on best practices and peer perspectives for maximizing business-to-business technology media. Bloggers include UBM TechWeb's Tony Uphoff, CEO, John Siefert, SVP and Publisher, InformationWeek Business Technology Network, Scott Vaughan, VP Marketing and Fritz Nelson, Editorial Director, as well an impressive line-up of guest bloggers including Scott Fingerhut, Sr. Director, Product Marketing at Informatica and Ryan Malone, President of SmartBug Media, that provide insight into all aspects of technology marketing.

Visitors and users of CreateYourNextCustomer.com can sign up for the CreateYourNextCustomer.com monthly newsletter. The monthly newsletter brings technology marketers and media planners the latest research highlights, new product launches, client case studies, upcoming events, quick stats and more. In addition, the CreateYourNextCustomer.com RSS feed delivers the latest tech news, updates to the site and all of the blog perspective directly to subscribers' desktop.

To learn more about CreateYourNextCustomer.com, visit http://www.createyournextcustomer.com/ or contact Scott Vaughan at svaughan@techweb.com.

About UBM TechWeb (http://www.ubmtechweb.com/)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses - media solutions, marketing services, and professional information - UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

  Contact:       Sherbrooke Balser
                 Director of Marketing
                  InformationWeek Business Technology

First Call Analyst:
FCMN Contact: sbalser@techweb.com


CONTACT: Sherbrooke Balser, Director of Marketing, InformationWeek
Business Technology Network, sbalser@techweb.com, +1-949-223-3605

Web Site: http://www.ubmtechweb.com/