CMP's TechWeb Network Strengthens and Deepens Its Investment in Streaming Media
Mar 23, 2006
CMP Media is leading the way in the evolution of media and creating an unmatched array of media options for its customers. Today, The TechWeb Network, a part of the Business Technology Group, announced that it is strengthening and deepening its investment in streaming media and is debuting two lead generation solutions for marketers.
"We understand that TechWeb visitors are interested in the right content, in the right format. Streaming media offers them a fresh, interactive medium," said Stephanie Stahl, Editor in Chief of Streaming Media for CMP's Central Web Team. "We are continuing to expand our portfolio of streaming video solutions to deliver the information. Today's solutions are the first of many new solutions we will be offering."
CMP's new audio-visual offering, TechWeb ProductCasts, provides marketers with a new way to deliver key messages to target audiences. TechWeb ProductCasts are 15-minute messages that allow marketers to promote their company and services in a flexible and dynamic platform to qualified buyers. Through a synchronized audio and PowerPoint presentation, CMP targets viewers across multiple industries, across multiple job descriptions, driving them to the ProductCast.
CMP is also enhancing its TechWebCasts by now offering marketer's behavioral data about WebCast viewers. This new upgrade, Lead Analysis, helps marketers increase their return on investment by prioritizing and evaluating leads for accelerated follow up and a shortened sales cycle.
"We are leading the way in the delivery of streaming media and are creating an unmatched array of solutions for marketers," said Amy Sklar, Vice President, Online Publishing for CMP Media's TechWeb Network. "We are listening to the needs of marketers and are creating new and enhanced programs that will help them identify new customers and generate a demand in business."
For additional information on these two new lead generation solutions email email@example.com or call 800-263-4530.
About The Business Technology Group
Reaching the audiences that matter, CMP's Business Technology Group (BTG) is comprised of the industry's leading technology brands reaching the most critical business technology audience segments -- InformationWeek, Network Computing, Intelligent Enterprise, and Optimize as well as a vertical industry suite including Bank Systems & Technology, Insurance & Technology, Wall Street & Technology, Advanced Trading and Government Enterprise. In addition, the TechWeb Network provides technology professionals online access to content from all of these properties in addition to dedicated, original content sites. Complementing the print, online and event offerings from these brands, are live events such as Interop, VoiceCon, Web 2.0 Conference, RFID World, Collaborative Technologies Conference, Mobile Business Expo, IPTV, Black Hat briefings, as well as the Computer Security Institute's CSI Conference and NetSec. The brands of the BTG have received the industry's leading media accolades, including top spots in BtoB Magazine's Media Power 50, Ozzie, Maggie and Eddie awards, Circulation Excellence Awards from Circulation Management Magazine and several awards from the American Society of Business Publication Editors (ASBPE).
About CMP Media
CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Contact: Lisa Rubino Associate Director, Marketing Business Technology Group (516) 562-7037 firstname.lastname@example.org
SOURCE: CMP Media LLC
CONTACT: Lisa Rubino, Associate Director, Marketing, Business Technology
Group, +1-516-562-7037, email@example.com
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