Network Computing Dominates in Reach to Key Technology Buyers in IntelliQuest CIMS Spring 2006 Business Study

Real-World Management Readership Up 13 Percent Over Last Year's Survey; Competitive Publications See a Drop

Jun 14, 2006

The results of the recently released IntelliQuest CIMS Spring 2006 Business Study show that Network Computing leads its competitors in reaching top-level business technology decision-makers, making it the leading publication that helps corporate leaders bring their organizations business strategies to reality through technology.

According to the study, NWC, the publication at the helm of the Network Computing Group that includes e-newsletters, analysis, industry reports and other online properties, reaches 318,759 of the most influential technology buyers in the study - IS/Networking/CIO/VP IS.(1) This is 30 percent more than traditional purely networking-focused publications like Network World (245,199), and almost triple that of Baseline (81,873). NWC also reaches more of this powerful target(1) who plan to spend $1 million or more on IT products or services in the next 12 months when compared to Network World and Baseline.

Since the 2005 study, Network Computing's reach to management readers(2) grew by 13 percent. This compares to decreases for competitive publications, where Baseline dropped 19 percent in reach to management-level readers, and Network World lost 2 percent.

"The NWC portfolio of powerful resources -- conceived, written and presented by IT professionals for IT professionals -- has created depth and unprecedented loyalty among our audience of management and technology leaders, where nearly two-thirds say they read the publication regularly,"(3) said John Seifert, publisher, Network Computing Group. "The study verifies for us that our content is relevant and important to our loyal base."

Continuing the NWC innovation, Siefert said, it will launch a new online forum titled "Tech Battleground" in July that will bring together industry analysts, vendors, enterprise IT professionals and real world IT analyst editorial team to analyze and debate major architectural issues for the enterprise-the first will focus on the emerging Network Access Control market.

  (1) IS/Networking/CIO/VP IS: IMS code = ((80702!80703)!(80236)).
      IS/Networking/CIO/VP IS Average Planned IT Expenditures including
      services next 12 months = $508,290; Total Study Average Planned IT
      Expenditures including services next 12 months = $90,994
  (2) Management:  IMS code = (80247)
  (3) IS/Networking/CIO/VP IS and Read 3 or 4 out of 4 issues:  IMS code =

  About Network Computing Group

Network Computing is the trusted information source which helps 220,000 technology leaders turn business strategy into reality. The editorial team consists of real-world IT veterans who provide objective information and analysis on technologies and solutions that are tested in IT media's only Real-World Labs -- a setting which mirrors our audience's work environment. Network Computing's critical analysis of market solutions and their impact on an organization is infused in every aspect of the brand, from the award-winning publication and, to and events such as the Expert Series Tour and Technology Leader Forum. Network Computing is consistently honored for its editorial excellence, garnering accolades from the American Society of Business Publication Editors (ASBPE), as well as winning Maggie Awards from Western Publications Association and Folio magazine's Ozzie Awards.

About CMP Technology

CMP Technology is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Technology has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media ( ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

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  Articulate Communications Inc.
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SOURCE: CMP Technology

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