CMP Media's TechWeb Network's Topically Focused Pipeline Series Celebrates A Milestone

Marks Ten Topically Focused Pipelines; and Now Available

Mar 2, 2004

Today, CMP Media's TechWeb Network celebrates a Pipeline milestone with the launch of its tenth topically focused website. The TechWeb Network's new Pipeline series of topically focused websites now includes Desktop Pipeline and Business Intelligence Pipeline. All of the TechWeb Pipeline websites are devoted to providing business technology professionals with the news and information they need to be successful.

"Our Pipeline sites are strengthened by our strong position in the market overall," said Mike Azzara, vice president, group director of Internet business, CMP Media. "No other publisher is leveraging its online and offline assets as effectively as we are to bring readers the depth and breadth of technology coverage they need."

            Desktop Pipeline Delivers Information Targeted To
                      IT Managers And Administrators

Managing hundreds and thousands of personal computers is a giant undertaking that has significant repercussions on IT budgets, IT logistics, enterprise security, helpdesk support, and employee productivity. Desktop Pipeline brings together information about managing desktops in enterprises for IT professionals.

Desktop Pipeline's editorial includes reviews, news, and analysis of Windows and other operating systems, mainstream business applications, important emerging software and hardware technologies; coverage and perspective on strategic directions and course changes by the large desktop-oriented technology vendors; as well as a large product database of key desktop product areas, including desktop PCs, peripherals, and applications.

The editorial for Desktop Pipeline is led by Scot Finnie, a 20-year veteran of the computer trade press. In addition to holding senior positions at many computer publications, he was previously editor of CMP's and is currently an editor with CMP's

            Business Intelligence Pipeline Offers Information
             To Serve The Financial Needs Of An Organization

Business Intelligence Pipeline is dedicated to assisting in enterprise IT's new role of coping with changing economic conditions by making business more efficient and ensuring that IT polices produces maximum value, productivity and return on corporate IT investments.

Business Intelligence Pipeline is organized around the main process and technology areas that go into developing and optimizing business intelligence including news, case studies, analysis tools and other stories. Specifically, Business Intelligence Pipeline will cover topics such as business process management, analysis/reporting, integration, and data sources.

The editorial for Business Intelligence Pipeline is being led by Ted Kemp, a technology journalism veteran who has held senior positions at CMP's InternetWeek, Fairchild's Executive Technology and Dow Jones.

Technology professionals interested in receiving a weekly e-mail newsletter can subscribe to the newsletter on the Pipeline websites.

Additionally, the new Pipeline websites will feature a comprehensive topic-focused Product Finder that organizes and filters Web-based content relevant to each technology topic. Divided into discrete product segments, CMP editorial experts shape the content with input from vendors and users.

The new sites will have original editorial content and will also leverage the knowledge and content of the extended CMP Media family of publications, including InformationWeek, CRN, Network Computing, InternetWeek, TechWeb, VARBusiness, and others.

Additional topically focused sites in the Pipeline series are planned for March 2004. Existing Pipeline websites include:,,,,,, and

For sponsorship opportunities associated with this and other TechWeb Network sites, contact Tracey Hagan at or 215.321.7555 or visit the TechWeb Network's online media kit at

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Michael Grover
   CMP Media's TechWeb Network


CONTACT: Michael Grover of CMP Media's TechWeb Network, +1-781-839-1213

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