New Look for Light Reading Launches Today

New design gives audience an even bigger role in driving debate and discussion on what is by far the largest Website targeting the worldwide communications industry

Mar 16, 2009

Light Reading, the leading online publication for the telecom industry, has re-launched with improved multimedia navigation and social-networking features aimed at giving its audience a stronger voice on the world's most popular communications industry Website.

"The new Light Reading site came from listening to readers and taking some of the more popular features and ideas from Contentinople and Internet Evolution -- sites that were built by Light Reading's design and technical teams," says Light Reading Editor-in-Chief Phil Harvey. "You'll notice a cleaner content presentation, a much-improved message board, and message board comments that appear right under our news headlines -- a feature that illustrates our commitment to our fiercely loyal audience."

The new Light Reading site design allows for readers to get a better sense of what's going on right now while, at the same time, doing a better job of emphasizing the worldwide reach of Heavy Reading's research, Pyramid Research's market data, and the combined reporting of Light Reading and Light Reading sister publications, Light Reading Europe, Unstrung, and Cable Digital News.

  We have made nearly a dozen site improvements, some of which include:

  --  Content by technology topic -- Light Reading has moved its technology
      navigation buttons to the top of the site, making it easier for
      readers to find articles by subject matter.
  --  Home page sidebar ad -- In addition to the leaderboard and skyscraper
      ads on the Light Reading homepage, Light Reading has added the sidebar
      ad (336 x 280) as another branding tool and traffic driver for our
  --  Buzz Bin -- A new feature on Light Reading is giving more visibility
      to the Buzz Bin, Light Reading's own glossary of terms that pop up in
      our coverage. Buzz Bin entries help define key terms.
  --  Bio pages -- All registered users on Light Reading will now have their
      own bio pages, where they can say as much or as little about
      themselves as they want and use Light Reading to make sure their
      voices are heard in the industry.
  --  Content ratings -- Light Reading's new content rating system allows
      registered users to promote what they like, disparage what they don't,
      and help improve the quality of information we provide overall.

"The new look for the site is a product of our continued investment in editorial and Web design, all designed to drive additional readership and opportunities for our advertisers to connect with the people who are making purchasing decisions at mobile carriers, cable companies, and telcos around the world," says Joseph Braue, SVP and Group Director of Light Reading.

  Go to to check out the new look.

  Amy Averbook
  Director of Corporate Marketing
  Light Reading
  212-925-0020 x112

  About Light Reading

Founded in 2000, Light Reading ( is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM focuses on two principal activities: worldwide information distribution, targeting, and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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SOURCE: Light Reading

CONTACT: Amy Averbook, Director of Corporate Marketing of Light Reading,, +1-212-925-0020, Ext. 112

Web Site: