White-Label Platforms Offer a Path to Internet Video Revenues, Report Finds
White-label content management platforms assist customers in monetizing their digital assets, affecting other distributors' platforms, says Contentinople Insider
Jul 21, 2008
White-label content management platforms are emerging as key enablers to help developers and producers of Internet video monetize their digital content assets. This trend could affect business models of other digital content distributors, including content delivery network (CDN) providers, according to the latest report published by Light Reading's VOIP Services Insider (www.lightreading.com/entvoip), a subscription research service from TechWeb's Light Reading (www.lightreading.com).
White-Label Video Platforms: Monetizing Online Video examines the white-label video content management platforms, which provide customizable end-to-end online multiformat video publishing and Internet TV services that handle ingestion through to monetization, as well as community tools and market forecasting. The report provides a concise overview of the technology and deployment issues that influence the white-label video platform market, including an in-depth analysis of the emerging mobile video sector. White-label platforms from 14 leading suppliers are identified and analyzed, and comments from early adopters of white-label products are presented.
For a list of companies profiled in this report, http://img.lightreading.com/cpi/pdf/cpi0708_companies.pdf.
"Every media company is currently working on monetization strategies that target video content geared toward the growing number of people who prefer to access the latest drama or comedy episodes, films, music videos, news broadcasts, and other types of video content online rather than via conventional TV programming systems," notes Martin Courtney, research analyst with Contentinople Insider and author of the report. "Many content providers are turning to third-party white-label video platforms to handle the multiple business partnerships with CDN providers, syndicated and affiliated content distributors, search engine companies, and content management system providers."
By displaying content within a video player customized to include unique designs, layouts, and logos, white-label platforms give video producers and creators a way to create an individual brand that will keep viewers returning to the Website, Courtney says. "As the Internet video market booms, and particularly as revenues from ad-supported content expands, large CDN providers will want to get in on the act," he adds. "It is more likely that companies will buy smaller video content delivery platforms, in much the same way that Yahoo! recently did with Maven Networks, rather than develop their own platforms."
Other key findings of White-Label Video Platforms: Monetizing Online Video include the following:
-- A new breed of high-definition media players and compression technologies may entice a wider audience to online video.
-- White-label video publishing and management platforms can represent the quickest and simplest way for content providers to get their video online.
-- Streaming video to mobile phones and other portable devices may be the next frontier for Internet TV and video downloads.
-- Given the resistance by users to pay for Internet video content, content owners will need to rely on advertising models to monetize their digital products.
White-Label Video Platforms: Monetizing Online Video provides critical data and analysis for a range of industry participants, including:
-- Digital content developers and distributors needing insight into the options available to them for monetizing Internet video products and the platform providers that are best positioned to meet their requirements
-- White-label video content management platform suppliers needing an independent analysis of the white-label video sector and their company's position in this emerging market
-- Investors needing a better understanding of the scale of the opportunity that white-label video content management presents to technology suppliers and digital video developers and distributors
White-Label Video Platforms: Monetizing Online Video is available as part of an annual subscription (six issues) to Contentinople Insider, priced at $1,295. Individual reports are available for $900.
Contentinople Insider is a brand-new research service that tracks, analyzes, and evaluates the key market and technology developments that will have the biggest impact on the digital media and communications industries in the months and years ahead. Starting with the first issue, each edition of Contentinople Insider will offer deep insight and hard-to-get market data and intelligence on the core issues facing industry participants and investors, such as:
-- Content aggregation and distribution platforms -- Digital content development -- Video sharing -- Digital advertising infrastructure -- Mobile content platforms -- Media servers -- IP-aware set-top boxes and connectors -- Content delivery networks (CDNs) -- P2P technology and platforms -- Streaming video standards -- Digital rights management (DRM) software -- Networked consumer devices -- Content management platforms
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