White-Label Platforms Offer a Path to Internet Video Revenues, Report Finds

White-label content management platforms assist customers in monetizing their digital assets, affecting other distributors' platforms, says Contentinople Insider

Jul 21, 2008

White-label content management platforms are emerging as key enablers to help developers and producers of Internet video monetize their digital content assets. This trend could affect business models of other digital content distributors, including content delivery network (CDN) providers, according to the latest report published by Light Reading's VOIP Services Insider (www.lightreading.com/entvoip), a subscription research service from TechWeb's Light Reading (www.lightreading.com).

White-Label Video Platforms: Monetizing Online Video examines the white-label video content management platforms, which provide customizable end-to-end online multiformat video publishing and Internet TV services that handle ingestion through to monetization, as well as community tools and market forecasting. The report provides a concise overview of the technology and deployment issues that influence the white-label video platform market, including an in-depth analysis of the emerging mobile video sector. White-label platforms from 14 leading suppliers are identified and analyzed, and comments from early adopters of white-label products are presented.

For a list of companies profiled in this report, http://img.lightreading.com/cpi/pdf/cpi0708_companies.pdf.

"Every media company is currently working on monetization strategies that target video content geared toward the growing number of people who prefer to access the latest drama or comedy episodes, films, music videos, news broadcasts, and other types of video content online rather than via conventional TV programming systems," notes Martin Courtney, research analyst with Contentinople Insider and author of the report. "Many content providers are turning to third-party white-label video platforms to handle the multiple business partnerships with CDN providers, syndicated and affiliated content distributors, search engine companies, and content management system providers."

By displaying content within a video player customized to include unique designs, layouts, and logos, white-label platforms give video producers and creators a way to create an individual brand that will keep viewers returning to the Website, Courtney says. "As the Internet video market booms, and particularly as revenues from ad-supported content expands, large CDN providers will want to get in on the act," he adds. "It is more likely that companies will buy smaller video content delivery platforms, in much the same way that Yahoo! recently did with Maven Networks, rather than develop their own platforms."

Other key findings of White-Label Video Platforms: Monetizing Online Video include the following:

-- A new breed of high-definition media players and compression technologies may entice a wider audience to online video.

-- White-label video publishing and management platforms can represent the quickest and simplest way for content providers to get their video online.

-- Streaming video to mobile phones and other portable devices may be the next frontier for Internet TV and video downloads.

-- Given the resistance by users to pay for Internet video content, content owners will need to rely on advertising models to monetize their digital products.

White-Label Video Platforms: Monetizing Online Video provides critical data and analysis for a range of industry participants, including:

-- Digital content developers and distributors needing insight into the options available to them for monetizing Internet video products and the platform providers that are best positioned to meet their requirements

-- White-label video content management platform suppliers needing an independent analysis of the white-label video sector and their company's position in this emerging market

-- Investors needing a better understanding of the scale of the opportunity that white-label video content management presents to technology suppliers and digital video developers and distributors

White-Label Video Platforms: Monetizing Online Video is available as part of an annual subscription (six issues) to Contentinople Insider, priced at $1,295. Individual reports are available for $900.

Contentinople Insider is a brand-new research service that tracks, analyzes, and evaluates the key market and technology developments that will have the biggest impact on the digital media and communications industries in the months and years ahead. Starting with the first issue, each edition of Contentinople Insider will offer deep insight and hard-to-get market data and intelligence on the core issues facing industry participants and investors, such as:

  -- Content aggregation and distribution platforms
  -- Digital content development
  -- Video sharing
  -- Digital advertising infrastructure
  -- Mobile content platforms
  -- Media servers
  -- IP-aware set-top boxes and connectors
  -- Content delivery networks (CDNs)
  -- P2P technology and platforms
  -- Streaming video standards
  -- Digital rights management (DRM) software
  -- Networked consumer devices
  -- Content management platforms

Along with competitive product and strategic analyses, Contentinople Insider will deliver essential information not available from any other source, including:

-- Full results of exclusive surveys of digital media industry professionals regarding spending and deployment plans for emerging products and technologies

-- Up-to-the-minute details on technology and standards developments, including the latest information on commercial availability of new products and services

-- Independent and unbiased assessments of vendor market positions and strategies

-- Advance intelligence on product and standards developments that will have a direct impact on deployments of new technologies and services

To subscribe, or for more information, please visit: www.contentinople.com/insider. For more information about our other Insider research services, please visit: www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

  Jeff Claudino
  Director of Sales
  Insider Research Services

  Press/analyst contact:

  Dennis Mendyk
  Managing Director
  Insider Research Services

  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of UBM.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next- generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

* 13.3 million business decision-makers: based on # of monthly connections

SOURCE: Contentinople Insider

CONTACT: Jeff Claudino, Director of Sales, +1-619-229-9940,
claudino@lightreading.com; or Dennis Mendyk, Managing Director,
+1-201-587-2154, mendyk@heavyreading.com, both of Insider Research Services

Web site: http://www.contentinople.com/insider

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