CMP Media's TechWeb Network to Offer 'How to Market to IT' Educational WebCast for Technology Marketers

May 24, 2004

   Independent Panel of Experts to Address Top IT Marketing Challenges;
        WebCast to Air on Wednesday, June 16 at 4:00 P.M. Eastern

MANHASSET, N.Y., May 24, 2004 -- On Wednesday, June 16 at 4:00 p.m. U.S. eastern time (1 p.m. U.S. pacific time) CMP Media's TechWeb Network will offer a one hour, free educational WebCast exclusively for technology marketers. The "How to Market to IT" WebCast will address and solve some of the most pressing real-world technology marketing problems. Independent experts will outline the best strategies and tactics for marketing technology products to small, medium and large organizations.

"Marketing successfully to the IT industry requires knowing the right ways to cut through," stated Amy Sklar, online publishing director, CMP Media. "The 'How to Market to IT' WebCast will help to reveal the tactics successful technology marketing employ to get their message across."

Ellis Booker, editor of BtoB, The Magazine for Marketing Strategists, and BtoB Media Business, The Magazine for Business Publishing Executives, will moderate the panel.

  Panel participants will include:

   * Sarah Fay, the president of Carat Interactive, has transformed the
     company from an interactive media shop to a full service digital
     marketing agency, claiming premiere clients such as Macromedia, BEA
     Systems, Pfizer, Microsoft, RadioShack, Adidas, Palm, Wachovia, and
     Electronic Arts.  In recognition for her outstanding achievements, Ms.
     Fay has earned Media Magazine's "50 Online People to Know" and BtoB's
     2003 Interactive Agency of the Year.

   * Anne Rath is a director for Gartner Consulting where she directs and
     conducts consulting engagements for technology providers assisting with
     market opportunity and strategy development.  With more than 24 years
     of experience in the computer industry, Ms. Rath's strengths include
     strategic and go-to-market planning and execution. She has had
     experience in bringing a wide range of hardware, software and service
     offerings to market.

   * Andrew Latzman is the metrics editor for MarketingSherpa, an award-
     winning publishing company specializing in providing case studies,
     results data, and best practices for marketing, advertising, and public
     relations professionals.  Mr. Latzman is the author of the brand-new,
     MarketingSherpa report IT Marketing Metrics Guide: 2004 Data for
     Software, Hardware & Services Firms.

The panel will discuss strategies and tactics to use when marketing IT products, including how to make the best use of email to reach the IT market; how to generate leads for high-ticket items; how to make the most of a small budget; and how to create a winning IT white paper.

To ensure that the WebCast's content reflects the needs of technology marketers, registrants are asked to fill out a series of three short surveys before the event. The surveys cover general marketing challenges, use of email, and lead generation methodologies. Aggregate results of these surveys will be shared during the event.

Registrants will also receive an Executive Summary of the new MarketingSherpa report "IT Marketing Metrics Guide: 2004 Data for Software, Hardware & Services Firms" as well as two white papers from Bitpipe: "Writing White Papers for the US IT Market" and "2004 IT Marketing Trends Study Results".

Additionally, all registrants will be entered into a random drawing.

For more information or to register for the WebCast, visit

For sponsorship opportunities associated with the TechWeb Network sites, contact Tracey Hagan at or 215.321.7555 or visit the TechWeb Network's online media kit at

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Michael Grover
   CMP Media's TechWeb Network


CONTACT: Michael Grover of CMP Media's TechWeb Network, +1-781-839-1213,

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