CMP's TechWeb Network Announces Dogear Peelback

New Ad Unit Offers Branding Visibility Plus Direct Response; Sun Microsystems First Sponsor To Use New Ad Unit

Mar 2, 2005

Today, CMP Media's TechWeb Network ( announced the launch of a new ad unit - the Dogear Peelback. This new unit provides advertisers with broad exposure of their brand messaging across the five largest TechWeb Network sites including InformationWeek, Network Computing, Network Magazine, InternetWeek, and TechWeb.

The Dogear Peelback is comprised of an animated graphic that resembles a folded over page corner, or dogear. It can be customized to include the client's logo or other creative. When a user 'mouses' over the dogear, the entire page peels back to reveal the customer's landing page behind the TechWeb Network news page. The effect is that advertisers are provided with a nearly full-page ad which is user initiated. (For a demo, view

Sun Microsystems was the first customer to use the new ad unit. It was used to promote the company's quarterly Network Computing web event. "Innovation is a vital component of Sun's corporate DNA, and we are constantly searching for new and effective forms of communications," said Ingrid Van Den Hoogen, Vice President of Brand Experience, Advertising and Global Communications, Sun Microsystems. "The Dogear Peelback provides a creative platform for Sun to capture the imagination and attention of our online audience, drive awareness and increase exposure to our targeted respondents."

"The TechWeb Network is constantly at work to provide advertisers with new and innovative ways to send their messages to their target audiences," said Amy Sklar, Online Publishing Director for CMP Media. "The Dogear Peelback is a perfect advertising opportunity for customers that want to build awareness and get a direct response."

To view an example of the Dogear Pullback ad unit, go to and look in the upper right hand corner.

For sponsorship opportunities associated with the TechWeb Network sites, contact Tracey Hagan at or 215.321.7555 or visit the TechWeb Network's online media kit at .

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT- related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Michael Grover
   CMP Media's TechWeb Network


CONTACT: Michael Grover of CMP Media's TechWeb Network, +1-781-839-1213

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