Fixed or Mobile? Price Drives Broadband Choice for Subscribers in Europe
Dec 8, 2009
More consumers in Europe are basing their broadband service subscriptions on price rather than on whether the service is delivered via fixed or mobile networks, a trend that will have a major impact on how network operators position and market their services, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Fixed Broadband Competition Impacts Mobile Broadband Uptake in European Markets analyzes the adoption of broadband services across Eastern, Central, and Western Europe. The
15-page report compares the uptake of fixed and mobile broadband services in 17 countries in
the region and highlights those markets where adoption is much higher or lower than might be expected. It analyzes the relationships between fixed and mobile broadband, as well as the correlation with GDP per capita. Finally, we present four case studies of broadband markets: The Czech Republic, Hungary, Romania and Slovakia. Download an excerpt (http://www.pyr.com/downloads.htm?id=5&sc=PRN120809_INEUR1.9) of this report.
Purchase this report online (http://www.pyramidresearch.com/store/ins_eur_091123.htm?sc=PRN120809_INEUR1.9 ).
In Europe, the level of competition in each market and pricing have emerged as the determining factors affecting subscriber broadband purchase decisions. "The dynamics in the fixed broadband market are shaping those in the mobile broadband segment, and as mobile technologies improve and mature, they will have a stronger impact on the fixed segment," notes Jan ten Sythoff, Manager of mobile content at Pyramid Research and author of the report.
"There is a stronger correlation between GDP per capita and broadband adoption when cellular and fixed networks are measured together than if fixed and mobile broadband technologies are examined separately, which strongly suggests that subscribers tend to choose between the two when making purchase decisions," says Sythoff. "Mobile operators now need to ensure that their broadband packages are positioned competitively with other mobile and fixed broadband offers, while fixed operators also need to focus on both sectors, with pricing and bundling as key differentiators."
Fixed Broadband Competition Impacts Mobile Broadband Uptake in European Markets is part of Pyramid Research's Europe Telecom Insider report series. Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions.
Download an excerpt of this report here (http://www.pyr.com/downloads.htm?id=5&sc=PRN120809_INEUR1.9). This report is priced at $595 and can be purchased online here (http://www.pyramidresearch.com/store/ins_eur_091123.htm?sc=PRN120809_INEUR1.9 ) or by contacting Amalia Vega at email@example.com or telephone at +1-619-229-9940.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
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UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.
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