Internet Evolution Launches New Midmarket Clan

Site-within-a-site addresses the technology challenges faced by midtier companies

Oct 14, 2009

TechWeb's multiple-award-winning Internet Evolution social network today unveiled its Midmarket Clan, the latest in a series of specialty user groups designed to serve unique technology and industry segments.

The Midmarket Clan can be accessed here:

The Midmarket Clan is intended for IT professionals and executive management from companies with revenues in the $10 million to $100 million range that have 100 to 1,000 employees.

"Midmarket companies compete effectively against larger, Fortune 500 counterparts and are no less dependent on Internet-based technologies and applications," says Terry Sweeney, editor in chief of Internet Evolution. The Midmarket Clan will highlight these businesses' operational and managerial issues where technology is concerned, with a special emphasis on the processes, products, and policies that underpin their networks, Websites, and social media presences.

Those who register to join the Midmarket Clan will receive complimentary access to an ongoing series of research reports. The first of these exclusive reports, titled the exclusive "Midmarket Briefing: Desperately Seeking Monetization," analyzes the best new ideas for making money in this roiled economy.

Internet Evolution's Michael Singer will oversee the Midmarket Clan, working with contributors that include:

  --  Chander Kant, CEO of Zmanda, an open-source, cloud computing company

  --  Gail F. Goodman, president and CEO of email marketing provider
      Constant Contact

  --  John Andrews, CEO of consultancy Evans Data

  --  Matthew Fraser, Web 2.0 strategist, senior fellow at INSEAD; author of
      Throwing Sheep in the Boardroom: How Online Social Networking Will
      Transform Your Life, Work and World

  --  Thomas J. Holt, computer and cybercrime specialist

  --  Lynda W. Moulton, consultant specializing in knowledge management and
      search technologies

  --  Gideon J. Lenkey, co-founder of consultancy Ra Security Systems

  --  Tom Nolle, founder and president, CIMI Corp.

  --  Mary E. Shacklett, technology commentator, president of Transworld

  --  David Silversmith, VP information technology,

  --  David Vellante, consultant, founder of three startups, including

  Amy Averbook
  TechWeb's Internet Evolution
  (212) 600-3373

  About Internet Evolution

Internet Evolution ( hosts more than 190 world-famous Internet experts - such as Kevin Mitnick, once the most-wanted computer hacker in the world; Dr. Lawrence Roberts, inventor of packet switching, and one of the world's foremost authorities on telecom network architectures; Vint Cerf, Vice President and Chief Internet Evangelist for Google - all of whom are addressing today's critical socio-economic issues within its ThinkerNet blogosphere. In March 2009, Internet Evolution won three prestigious Min's Best-of-Web awards, including Digital Team of the Year, Best Community/Social Networking Site, and Best B2B Magazine-Branded Video.

About TechWeb

TechWeb (, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

First Call Analyst:
FCMN Contact:

SOURCE: Internet Evolution

CONTACT: Amy Averbook, TechWeb's Internet Evolution, +1-212-600-3373,

Web Site: