Pyramid Research Forecasts a Bali High for 3G in Indonesia
Aug 12, 2009
Indonesia is set for some huge growth in 3G service uptake over the next five years, and operators are taking some creative steps to build out that subscriber base, according to the latest forecast data and analysis from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
In its latest round of quarterly forecasts, Pyramid Research predicts that 44 percent of Indonesian mobile subscribers will be using a 3G device by 2014, which translates to a compound annual growth rate of 54 percent from 2008 through 2014.
Operators in Indonesia are starting to promote 3G-enabled services to spur early demand, notes Charles Moon, manager at Pyramid Research and author of Bali Hi: 3G Comes to Indonesia. "On a recent visit to Bali, I noticed a Facebook mobile commercial being shown on TV,"Moon writes. "My first reaction was surprise, as I wondered if nationally broadcast TV commercials were the most efficient way for mobile operators to reach that tiny segment of high-end subscribers who might be tempted to upload photos through their 3G devices. Then it occurred to me that the operator was actually achieving something far greater than just reaching out to a small portion of its user base." Read the full Pyramid Point "Bali Hi: 3G Comes to Indonesia here."
Pyramid's Asia/Pacific Mobile Data, Mobile Demand and Mobile Operator KPI Forecasts are produced quarterly and cover 15 markets in the region. Based on rigorous and time-tested research methodology and data modeling, Pyramid's Forecast Services stand as the communications industry's most reliable and robust forecasting tools. Clients have access to 1,200-plus key market indicators updated quarterly covering the mobile, fixed, and convergence sectors for nearly 100 countries, including detailed operating metrics for more than 400 operators worldwide. Click here for more information.
Bali Hi: 3G Comes to Indonesia is part of Pyramid Research's Pyramid Points. Written by Pyramid analysts, Pyramid Points are complimentary online notes that provide insight into market, business, and regulatory developments in the global telecoms industry, based on key findings from Pyramid's renowned forecast services. View all Pyramid Points here.
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