Video: TechWeb Debuts InformationWeek Analytics and New Premium Resource Center
New Multimedia Online Site Organizes InformationWeek Premium and Analyst Content To Help IT Decision-makers Manage Technology Adoption Process
Oct 7, 2009
TechWeb, the global leader in technology media, today announced the launch of its redesigned InformationWeek Analytics site (analytics.informationweek.com), a significantly enhanced online destination for IT decision-makers who are actively evaluating, purchasing and implementing new technologies and solutions.
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The new InformationWeek Analytics site currently provides more than 850 paid and free resources offering advice on adoption of specific technologies and practical analysis of product, technology and market trends, with new content added on a continual basis. These professional resources, presented in an easy-to-download format, include exclusive Analytics Research reports with in-depth analysis (typically 30 to 50 pages); Best Practices reports featuring actionable advice (typically 15 to 25 pages); Informed CIO reports featuring previews of emerging technologies with buying guidelines (typically 15 to 25 pages); and a vast library of technology briefs (typically 8 to 10 pages). Exclusive Analytics Research reports include Windows 7: The Prodigal OS Returns and A Database Administrator's Guide to Security. Featured briefs include InformationWeek 500: Relentless Innovation and The Public Cloud: Infrastructure As A Service. IT professionals who are looking for practical insight can purchase premium content reports as well as access free content by registering as a member of InformationWeek Analytics. The new multi-media site also offers instructional, how-to videos and an intuitive interface that presents content categorized by technology and IT management topic; this enables busy IT decision-makers to quickly find technology insights and advice. TechWeb membership (registration) is required to access InformationWeek Analytics. Premium reports can be purchased on the site now, and by subscription in the near future.
Recognizing the trust, value and respect IT professionals place on peer perspective, InformationWeek Analytics content is provided by an analyst team that includes a fusion of practicing senior IT professionals and InformationWeek's world-class editors. This combination of quantitative research for IT decision-makers and real-world analysis by practicing IT professionals has made InformationWeek Analytics the premier source for expert advice on how enterprises can adopt the most critical technologies to achieve business goals.
"Amazing report," says one reader of our recent Analytics research report on mainframes. "I can't believe you hit all the points you did ... bravo, I have had this job for three years, and your summary/analysis is remarkable."
"IT managers and CIOs need actionable, practical information to make smart buying decisions," says Art Wittmann, Managing Director of InformationWeek Analytics. "The theoretical, reactive information they get from typical analysts just doesn't cut it anymore. The new Analytics site delivers insights from practicing IT professionals. This peer-analyst approach is what IT decision-makers are constantly requesting."
"InformationWeek continues to put the IT decision-maker at the center of everything we do, and InformationWeek Analytics is a strategic part of our content delivery strategy," says John Siefert, Senior Vice President and Group Publisher of the InformationWeek Business Technology Network. "Our investment in this new site reflects the tremendous growth we've seen in our Analytics business and will serve to further enable advances for this business."
InformationWeek Analytics also offers technology marketers fully integrated marketing communications programs to engage and activate volume buyers of their products and services. Underwriters of premium content will enjoy the contextual relevancy of their message. TechWeb's performance marketing programs scale from thought leadership and editorial alignment to highly targeted lead-generation focused on specific topics and technologies. For more information, please contact Martha Schwartz, Vice President, Group Sales, at firstname.lastname@example.org.
For more information about InformationWeek Analytics, please visit analytics.informationweek.com.
About InformationWeek Business Technology Network (http://www.informationweek.com/)
The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow -- from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the Network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The Network also provides focused content for key IT targets, such as CIOs, developers and SMBs via InformationWeek Global CIO, Dr. Dobb's and bMighty.com, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy -- IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.
About TechWeb (http://www.techweb.com/aboutus)
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the InformationWeek Business Technology Network, Light Reading, Network Computing, and Insurance & Technology; and the market leading, award-winning InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing to integrated media, market research and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections across TechWeb brands.
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CONTACT: Ellen Asuncion, Sr. Marketing Manager of TechWeb,