Execs From AT&T, Telenor & Others to Speak at Light Reading's Packet Backhaul Virtual Event With Keynote From Aviat Networks

TechWeb's Light Reading (www.lightreading.com), the leading research-led media company serving the global communications marketplace, and Heavy Reading (www.heavyreading.com), its prestigious market research division, will be hosting their first Packet Backhaul virtual event on February 4. Packet Backhaul 2010, hosted by Heavy Reading Senior Analysts Patrick Donegan and Gabriel Brown is the first-ever global virtual tradeshow dedicated to the mobile backhaul space. Packet Backhaul 2010 will dissect the ongoing challenges that mobile operators continue to face in scaling up their initial packet backhaul deployments, and examine the tools and solutions they are adopting to accelerate the rate of deployment.

Packet Backhaul 2010 will feature service provider industry experts Yiannis Argyropoulos, Principal Member of Technical Staff from AT&T, and Terje Jensen, Research Manager for Telenor, who will speak on the rate of transition to packet backhaul in their markets, as well as briefly describe their own companies' rates of transition to date, explaining the progress made as well as the architectures and technologies used. Additionally, Platinum Sponsor Aviat Networks, formerly Harris Stratex Networks SVP, and Chief Marketing Officer Shaun McFall will be keynoting on the mobile broadband explosion and how next-generation wireless backhaul technologies can transform mobile networks and turn the mobile broadband explosion into a transformative opportunity for revenue growth.

"Many leading operators have made their fundamental architectural and technology choices for evolving their backhaul networks from TDM to IP/Ethernet. What they're wrestling with now are the operational aspects of scaling the deployments up cost effectively," says Patrick Donegan, Senior Analyst at Heavy Reading.

Other panelists from sponsoring companies will also be present. Sponsors include Aviat Networks, as Platinum sponsor; Fujitsu, as Gold sponsor; and Bronze sponsors Ceragon, Cyan, EXFO, Symmetricom, and Transmode.

Packet Backhaul registration has already exceeded its goal of 1,000. Expected attendance is between 500 and 600 attendees. Registration is free. To register for Packet Backhaul 2010 please visit: www.lightreading.com/virtualbackhaul.

  Contact:
  Amy Averbook
  Director of Corporate Marketing
  Light Reading Inc.
  averbook@lightreading.com
  212-600-3373


  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses - media solutions, marketing services and paid content - TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services, with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/

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SOURCE: Light Reading

CONTACT: Amy Averbook, Director of Corporate Marketing, Light Reading
Inc., +1-212-600-3373, averbook@lightreading.com

Web Site: http://www.lightreading.com/