CMP Media Redesigns TechWeb to Speed Access To Critical Business Technology Information
New Advertising Formats and Opportunities Available For Marketers
Jun 11, 2001
CMP Media's TechWeb, the network for business technology professionals with purchasing power, today announced that the first phase of its re-implementation as a content packager site (http://www.techweb.com/) is complete. As a content packager, TechWeb's site architecture and navigation scheme offer news, reviews, trend analysis and other in-depth content from NetworkComputing.com, InformationWeek.com, and InternetWeek.com.
The new TechWeb provides visitors with up-to-the-minute IT-related news and information categorized in seven technology areas: Business Applications, Networking, Security, Mobile & Wireless, E-Business, Network & Systems Management, and Services & Outsourcing.
The design of the new Techweb makes it faster and easier for visitors to locate the precise information they seek, and directs visitors to contextually related groups of stories. By linking related news, reviews, analysis, opinion, research and conference offerings, TechWeb accelerates the completion of a visitor's successful information gathering.
TechWeb offers additional information about story content in "mouseover" boxes. Now when visitors roll their cursor over a headline, a pop-up box with a summary of the article will appear. This feature saves visitors time because they get a summary of the article before they click on the link, ensuring that they will get the information they seek.
"The new design creates a unique and innovative way for business technology professionals to find the information they need," said Mike Azzara, Director of Content Development for the BTG. "Now as a content packager, we can consolidate the enormous amount of IT-related information available from CMP's Business Technology Group (BTG) publications and deliver it to TechWeb visitors in an intelligent, tailored format."
Introduces New Advertising Solutions To Information Technology Marketers
TechWeb is also offering new opportunities for advertisers to reach their target audience by providing exclusive sponsorships for each of the seven new targeted technology sections. These sponsorships allow marketers to advertise in the TechWeb area that reaches the business technology professionals most interested in purchasing their products or services.
In addition to the recently announced DataPop, advertising creative on topical sponsorships on TechWeb will be flexible, enabling advertisers to configure their own "look" by choosing from three different templates, two of which utilize new, larger Interactive Advertising Board (IAB) endorsed advertising banners.
"Two weeks ago we announced DataPop, a unique permission-based marketing vehicle. Now we are offering marketers an even larger variety of advertising solutions. Our goal is to provide them with critical tools that meet their specific marketing requirements," commented Amy Sklar, Managing Director for CMP's TechWeb. "Sponsorship exclusivity, combined with flexible creative solutions, will enable advertisers to claim leadership positions for key market segments."
For additional information on online advertising opportunities, visit TechWeb's online media kit at http://www.techweb.com/mediakit/ or contact Tracey Hagan at 215.321.7555 or firstname.lastname@example.org.
About CMP's TechWeb
CMP Media's TechWeb (http://www.techweb.com/) is the network for business technology professionals with purchasing power. With up-to-the-minute IT-related news and information from NetworkComputing.com, InformationWeek.com and InternetWeek.com, TechWeb assists business technology professionals to make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first Web source for IT news and information.
About CMP Media LLC
CMP Media LLC (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.
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