Femtocells Are Finding a Home in the Enterprise, Report Finds

Femtocell deployment is picking up steam in the medium and large enterprise market, says Light Reading's VoIP Services Insider

Jan 6, 2010

While the residential market is still viewed as the primary target for femtocell deployment, use of the wireless signal extenders is starting to ramp up significantly in the enterprise sector, with potential cost savings and improved efficiency the key drivers, according to the latest report published by Light Reading's VoIP Services Insider (www.lightreading.com/entvoip), a subscription research service from TechWeb's Light Reading (www.lightreading.com).

Femtocells at the Enterprise: Expanding Coverage Plus UC provides an in-depth look at the femtocells-at-the-enterprise market, including the needs that the solutions address, as well as a comparative analysis of solutions for 11 top vendors, broken down by vendor, their competitive differences, and partners each works with to develop solutions. It also examines the savings that can be achieved if the solutions are integrated, as well as the vertical market strengths and strategies for profiled suppliers.

  For a list of companies covered in this report, please see:

"Femtocell deployment is picking up steam in the medium and large enterprise market," says Denise Culver, research analyst with Light Reading's VoIP Services Insider and author of the report. "The initial draw is the same as it was for home users and the small office/home office (SOHO) market: the ability to gain better reception and cheaper calls."

The ability to tie enterprise femtocell users back into the mobile operator's core and simultaneously expand the capabilities of the private branch exchange (PBX) infrastructure is a key reason that femtocell at the enterprise will succeed, Culver says. "Femtocells are intelligent, so operators have confidence that they are delivering superior coverage," she notes. "Without question, SMEs will continue to build out their femtocell deployments, and medium and large enterprises will follow as they recognize the benefits their smaller counterparts are achieving."

Key findings of Femtocells at the Enterprise: Expanding Coverage Plus UC include the following:

  --  A key capability for femtocell at the enterprise is that mobile
      operators can tailor in-building tariff policies for enterprise
      customers with no impact to their networks.
  --  Value is gained through management of mobile services and improvements
      to business processes, including deployment of unified communications
      (UC) services.
  --  Enterprises use femtocell at the enterprise to improve cellular
      services and customer satisfaction inside buildings.
  --  Operators gain indoor coverage and increased network capacity from
      femtocells at the enterprise.
  --  Expect to see mobile operators developing truly enterprise-specific
      service offerings to enterprises in the next 18 to 24 months.

Femtocells at the Enterprise: Expanding Coverage Plus UC is available as part of an annual subscription (six issues) to Light Reading's VoIP Services Insider, priced at $1,295. Individual reports are available for $900.

To subscribe, or for more information, please visit: www.lightreading.com/entvoip. For more information about other Light Reading Insider research services, please visit: www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

  Jeff Claudino
  Director of Sales
  Insider Research Services

  Press/analyst contact:

  Dennis Mendyk
  Managing Director
  Insider Research Services

  About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

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SOURCE: Light Reading's VoIP Services Insider

CONTACT: Jeff Claudino, Director of Sales, Insider Research Services,
+1-619-229-9940, claudino@lightreading.com, Press/analyst contact: Dennis
Mendyk, Managing Director, Insider Research Services, +1-201-587-2154,

Web Site: http://www.lightreading.com/