Cable's Green Efforts Have Only Scratched the Surface, Report Finds

MSOs' attempts to reduce their carbon footprint will not succeed until they demonstrate a positive result to the bottom line, says Light Reading's Cable Industry Insider

Jan 5, 2010

Although cable multiple system operators (MSOs) and equipment suppliers are becoming serious about "going green" by exploring environmentally friendly technologies and operational processes to collectively reduce cable's carbon footprint, the industry has only begun scratching the surface in terms of embracing and implementing these options, according to the latest report published by Light Reading's Cable Industry Insider (, a subscription research service from TechWeb's Light Reading (

Going Green: Can Cable Reduce Its Carbon Footprint? examines cable's progress with green technologies and the steps cable can take to be environmentally friendly and reap cost savings at the same time. It includes profiles of 10 suppliers that exhibited in a Green Pavilion at the SCTE Cable-Tec Expo in Denver in October 2009 to showcase ways for cable systems to save energy, promote efficiency, and support sustainability - all while saving significant money.

  For a list of companies covered in this report, please see:

"The cable industry is starting to get serious about going green," notes Craig Leddy, research analyst with Light Reading's Cable Industry Insider and author of the report. "Major MSOs and suppliers are exploring environmentally friendly technologies and operational processes to collectively reduce cable's carbon footprint."

While cable has a growing list of attractive technology and operational options to support green initiatives, Leddy says, green technology will not succeed unless it clearly demonstrates a positive result to the bottom line. "Once more companies prove that 'going green means saving green' (as in cash), environmentally friendly technologies and practices will become a regular part of cable's daily routine and the industry will play a larger part in supporting this ecological imperative," he explains.

Key findings of Going Green: Can Cable Reduce Its Carbon Footprint? include the following:

  --  Cable is becoming serious about implementing green technologies and
  --  More cable facilities are being outfitted with alternative energy
      sources. Fleet managers are cutting vehicle fuel costs and carbon
  --  Suppliers are offering more Energy Star set-top boxes and more
      efficient equipment. And fiber architecture promotes energy savings.
  --  Green technology will not become a high priority unless it shows
      significant cost savings and easy integration into existing tech and
  --  MSOs can do more to help consumers and businesses go green through
      local community affairs, telecommuting support, and paperless billing.

Going Green: Can Cable Reduce Its Carbon Footprint? is available as part of an annual subscription (six issues) to Light Reading's Cable Industry Insider, priced at $1,295. Individual reports are available for $900.

To subscribe, or for more information, please visit: For more information about other Light Reading Insider research services, please visit:

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

  Jeff Claudino
  Director of Sales
  Insider Research Services

  Press/analyst contact:

  Dennis Mendyk
  Managing Director
  Insider Research Services

  About Light Reading

Founded in 2000, Light Reading ( is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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SOURCE: Light Reading's Cable Industry Insider

CONTACT: Jeff Claudino, Director of Sales, Insider Research Services,
+1-619-229-9940,; or Press/analyst contact, Dennis
Mendyk, Managing Director, Insider Research Services, +1-201-587-2154,

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