New Trends in IT Marketing: Free Teleseminar for Technology Marketers on August 24 at 2pm ET

InformationWeek and TechWeb Editorial Director Bob Evans and MarketingSherpa Publisher Anne Holland Discuss Results of Recent Survey

Aug 17, 2005

On August 24, 2005, at 2:00 p.m. ET, CMP Media's TechWeb Network and MarketingSherpa are hosting a free educational teleseminar on the results of a recent survey conducted by the two companies. Fielded in May 2005, the survey queried IT professionals on their perceptions of technology marketing.

The results and what they mean to both technologists and marketers will be discussed on the teleseminar.

Hosting the teleseminar will be TechWeb Network and InformationWeek Editorial Director Bob Evans and MarketingSherpa Publisher Anne Holland.

  Among the survey findings to be discussed are:
   - Which claims IT pros find impressive and which they don't.
   - What offers IT professionals are most likely to respond to -- white
     papers, webinars or iPod.
   - What types of ads do and don't influence technology buying decisions.

With more than 20 years of magazine experience, Bob Evans is also well- recognized in the IT industry. As senior vice president of CMP Media and editorial director of TechWeb and InformationWeek, he plays the visionary role on InformationWeek and oversees the editorial strategy and development of TechWeb. He was editor-in-chief of InformationWeek for eight years, during which time it became the unquestioned leader in its field in readership, circulation, market share and revenue.

Anne Holland is Publisher of MarketingSherpa, whose mission is to help marketers advance their careers by sharing real-world marketing data and lessons through articles, Case Studies, benchmark guides, and behind-the- scenes interviews. A 20-year publishing industry veteran, Holland previously served as the Head of Marketing for Phillips Business Media. She helped launch one of the world's first profitable subscription sites in 1995, and the trade publications Interactive Marketing News in 1994 and MIN's New Media in 1995.

For more information or to register for the "New Trends in IT Marketing" teleseminar, visit

Complete survey results are included as Chapter 4 of the new MarketingSherpa report IT Marketing Benchmark Guide 2005-2006: Data for B-to- B, Software, Hardware & Services Marketers. More information on the new report is available at

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for business technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media ( is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum - the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

About MarketingSherpa

More than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and, MarketingSherpa publishes a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Visit the award-winning site

   Michael Grover
   CMP Media's TechWeb Network


CONTACT: Michael Grover of CMP Media's TechWeb Network, +1-781-839-1213,

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