CMP Media's The News Show Launches 'Who Am I?' Feature
Apr 4, 2006
CMP Media's The News Show (http://www.thenewsshow.tv/?kw=TNSWAIrbpr_40406), a daily technology video news program on the TechWeb Network (http://www.techweb.com/?kw=TNSWAIrbpr_40406), today launched a four week video feature segment entitled "Who Am I?" (http://www.thenewsshow.tv/who/?kw=TNSWAIrbpr_40406) This new segment, hosted by anchor John Soat, profiles a technology icon each Tuesday and Friday through entertaining video hints and clues. As part of the segment viewers can participate in a quiz that tests their knowledge of technology personalities.
The initial segment profiles "The Bull of the Software Industry." A blues fan born and bred in Chicago, the mystery person attended college in Chicago, but didn't graduate. His software was conceived by someone else but ushered into the marketplace by him; he worked for the CIA and gave his vision a name and almost pushed his company off a cliff. He was bailed out by the Japanese, has a Japanese style home in America, and an American style home in Japan. He is a software soldier, a sailor and an aviator. He is a big spender and a market of one. Who Am I? John Landry, Charles Wang, Larry Ellison or Johnny Depp?
"This new feature will challenge our viewers -- testing their knowledge of today's tech giants in a fun and engaging way. We've worked hard to incorporate unique features into The News Show, and the 'Who Am I?' series is another example of innovation," John Soat said.
With each episode of The News Show "Who Am I?" feature, viewers can compete for consumer-technology prizes by correctly answering one of eight questions from the multiple-choice quiz related to the "Who Am I?" mystery tech icons. The "Who Am I?" quiz can be found at http://www.thenewsshow.tv/who/?kw=TNSWAIrbpr_40406. Viewers who answer at least one of the questions correctly will become eligible to win an IBM T- Series Thinkpad or Apple Video iPod. Up to six winners will be chosen and notified after the contest ends.
The News Show appears daily at noon (ET) on the home pages of http://www.informationweek.com/?kw=TNSWAIrbpr_40406, http://www.networkcomputing.com/?kw=TNSWAIrbpr_40406, as well as The News Show's main web site, found at http://www.thenewsshow.tv/?kw=TNSWAIrbpr_40406.
About CMP's TechWeb Network (www.TechWeb.com/?kw=TNSWAIrbpr_40406)
CMP Media's TechWeb is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb assists business technology professionals in making timely, well- informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists who know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.
About CMP Media (www.cmp.com)
CMP Media is a marketing solutions company serving the technology and healthcare industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Contact: Ray Manna Director, Online Audience Development Marketing CMP Media LLC (212) 600-3191 RManna@cmp.com
SOURCE: CMP Media LLC
CONTACT: Ray Manna, Director, Online Audience Development Marketing, CMP
Media LLC,+1-212-600-3191, RManna@cmp.com
Web site: http://www.cmp.com/