Susan Odell Joins TechWeb's Light Reading as Vice President of Sales and Marketing

Jul 28, 2009

TechWeb's Light Reading Communications Network (, the leading research-led media company serving the global communications marketplace, today announced that Susan Odell has joined the company in the newly created position of Vice President of Sales and Marketing.

Odell, who previously held positions as Vice President, Product Management, and Vice President, International, with TechTarget, will lead Light Reading's global media sales and marketing staff and be charged with ensuring that Light Reading's online sales, marketing, and product strategy meet the demands of the worldwide communications industry.

"We see tremendous opportunity in the global communications market, and the addition of Susan Odell to the management team reflects our continued investment in the expansion of TechWeb's Light Reading Communications Network," said Tony Uphoff, CEO of TechWeb. "With the promotions of Michelle Gray and Todd Marquez to publishers of Light Reading's Unstrung and LR's Cable Digital News sites, respectively, and Amy Averbook to Corporate Director of Marketing and Product Development, we now have the sales, marketing, and product leadership team on LRCN to take our growth to the next level."

Odell has proven technology media and leadership experience working on major brands across IDG, CMP, TechTarget, and Safari Books Online. At TechTarget, Susan helped build the company's Product Management department from scratch, building its headcount to 15 people. She also increased Tech Target's International revenues to $3 million through a number of acquisitions, joint ventures, and licensing agreements with media companies in more than 20 countries.

"Susan's online product development experience will help Light Reading build on its position as by far the largest and most influential online media brand in the communications industry," said Joseph Braue, SVP/Group Director of Light Reading. "And her international media market expertise will be especially valuable as we accelerate our global initiatives such as Light Reading Asia and Light Reading China, and expand our event business into India." Odell will be based in Light Reading's Framingham, Mass., office.

About Light Reading

Founded in 2000, Light Reading ( is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (, the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent Enterprise,,, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services such as next- generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited (

United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

  Amy Averbook
  TechWeb's Light Reading
  212 925-0020 ext.112

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SOURCE: Light Reading

CONTACT: Amy Averbook, TechWeb's Light Reading, +1-212-925-0020 ext.112,

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