Light Reading Opens Offices in Mumbai & New Delhi
Hires two telecom/IT industry veterans to drive new events and online business
Jan 19, 2010
TechWeb's Light Reading (www.lightreading.com), the leading research-led media company serving the global communications marketplace, today announced that it has opened offices in Mumbai and New Delhi and has hired two telecom industry veterans to drive sales and marketing and content in India.
Kailash Shirodkar, who previously ran sales and marketing for the IT Media division of The Indian Express Limited, a leading tech publisher, is Light Reading's Director of Sales and Marketing in India and is based is Mumbai. Gagandeep Kaur, who previously was Senior Assistant Editor at telecom magazine Voice and Data, is Light Reading's India Editor, based in New Delhi.
Shirodkar and Kaur will work with analysts from Heavy Reading and Pyramid Research, Light Reading's telecom research and analyst groups, to create and drive two new events in India in 2010. The first, Mobile Broadband India, will focus on the new business strategies and access and core network technologies that communications service providers need to implement to handle the explosive growth of new mobile handset users in India. A second event is planned for the third or fourth quarter. Launch of a Light Reading India Website is planned for later this year.
In addition, Light Reading India will work closely with UBM India, which will provide office and event operations and support. UBM India, a division of Light Reading's parent company, UBM (a $2.7 billion worldwide B2B media company), already produces a wide number of large and successful events and online businesses in India in the pharmaceutical, food, security, and jewelry industries, as well as a number of high-tech events and media such as TechWeb Live's Interop Mumbai, InformationWeek India, and the Embedded Systems Conference India.
"The worldwide communications industry is being driven by incredible growth in India and China, and Light Reading, as the global telecom industry media leader, aims to help its customers access and be part of these markets," says Joseph Braue, SVP and Group Director of Light Reading. "While other telecom media and event companies are under financial pressure and retreating, Light Reading continues to grow with the telecom market because of the power of its brand and the resources and global reach of TechWeb and UBM."
Kailash Shirodkar has over 10 years of experience in sales and marketing in the technology industry. He's a telecom veteran, with a Bachelor of Engineering in Telecom and an MBA in Telecom Management with a specialization in Marketing. For the last seven years he was with the IT Media division of The Indian Express Limited. Recruited in 2003 as Manager of Sales for Express Computer, India's leading IT magazine, he went on to head the sales and marketing function for its IT media division. Shirodkar is based in the UBM Mumbai office and can be reached at email@example.com. His mobile number is +91-9870103394, and his direct line is +91-22-67692419. Please contact Shirodkar for any inquiries about Light Reading India or Mobile Brandband India.
Gagandeep Kaur previously was Senior Assistant Editor at Voice & Data where she managed a team of five reporters covering telecom news and analysis, as well as writing stories and interviewing high-visibility India telecom execs. Prior to that she ran the Infotech section of Indiatimes.com and was a Senior Correspondent on the business staff for the Times of India. In addition, she had a stint with Satyam Computer Services as an internal writer. Kaur is based in the New Dehli office and can be reached at firstname.lastname@example.org. Her mobile number is +91-09999907641, and her office phone is 91-011-23765551.
For further information, contact Kailash Shirodkar in Mumbai or Amy Averbook, Light Reading Corporate Marketing Director, at email@example.com.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis for more that 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/
First Call Analyst:
SOURCE: Light Reading
CONTACT: Kailash Shirodkar, UBM Mumbai, firstname.lastname@example.org,
mobile, +91-9870103394, direct line, +91-22-67692419, or Amy Averbook, Light
Reading Corporate Marketing Director, email@example.com
Web Site: http://www.lightreading.com/