CMP Media's TechWeb Debuts Permission-Based Advertising Solution

DataPop™ Enables Web Visitors to Request Information Anonymously While Providing Advertisers With Qualified Leads

May 21, 2001

As the task-orientation of Internet users increases, one of the biggest complaints with online advertising is that clicking on advertisements diverts users from their Web activity. As a result, even interested users often avoid investigating banner ads.

Today, CMP Media's TechWeb debuted DataPop, a new permission-based advertising solution that addresses this problem by allowing users to anonymously request information from an advertiser without being diverted from their online work. This new form of advertising allows users to ask for the specific information they want and review the emailed information at their convenience.

Initially, DataPop will be available exclusively on the CMP Enterprise sites --,, and

DataPop Is Easy to Use and Provides Both Anonymity and Control

DataPop creates a significant connection between a user's web task and email. To initiate a DataPop, users click on an icon placed near a participating advertisement. A smaller secondary DataPop window launches while preserving the initial Web window, offering marketing information via email.

"CMP Media is well-known for bringing advertisers and buyers together. Now with the availability of DataPop, we are providing advertisers with another medium with which to reach the right customers," said Amy Sklar, Managing Director for CMP's TechWeb. "DataPop provides users with anonymity and control while advertisers increase their brand awareness by presenting targeted messages to people who really want to hear them."

CMP Makes It Easy and Cost Effective for Advertisers

The DataPop pop-up window and email are standard templates from CMP's TechWeb. Advertisers can either develop a Web page to be delivered to the user in the vendor portion of the email or they can display an existing page from their Website. An additional benefit to advertisers is that DataPop requires little or no new creative. Advertisers also receive a monthly report containing statistics on the distributed emails and user information from those who opt-in for advertiser's contact.

"DataPop is a great way to help our clients elicit higher response rates from interested prospects," said Sarah Faye, President, Carat Interactive. "It is also a good first step to an email relationship marketing program. And it does not require advertisers to spend any extra money on new creative development."

For additional online advertising opportunities, visit TechWeb's online media kit at or contact Tracey Hagan at 215.321.7555 or

About CMP's TechWeb

CMP Media's TechWeb ( is the business technology network for IT professionals with purchasing power. With up-to-the-minute IT-related news and information from, and, TechWeb continues assisting business technology professionals to make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb was debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

   Michael Grover
   CMP Media's TechWeb

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SOURCE: CMP Media Inc.

Contact: Michael Grover of CMP Media's TechWeb, 617-204-1513,