CMP Media's TechWeb Network to Launch Focused on Storage

Other Technology Categories to Follow in Pipeline Series

May 6, 2003

CMP Media's TechWeb Network announced today the June launch of, the first in a series of web sites covering specific technology topics. As the Pipeline name suggests, the site and its newsletter will be forward-looking, to deliver both insight into existing storage technologies as well as to examine what's coming down the road.

The newsletter launched today, in print, in conjunction with the StorageWorld Conference this week in Anaheim, California. Later this week the newsletter will commence electronic distribution, and will continue weekly thereafter. A limited version of the StoragePipeline site will be online in support of the conference newsletter until early June, when the full site will debut.

Storage Pipeline will provide users with quick and easy access to information that keeps them on top of fast-changing storage technology, as well as comprehensive product information.

To do this, the site will feature carefully selected articles culled from many sources. In addition to content created specifically for Storage Pipeline, the site will include articles written by CMP Media 's award-winning magazine editors and links to contextually important content, no matter where it appears on the Web.

"It's the three 'Cs' -- comprehensive contextual content -- that set StoragePipeline apart from other sites," says Mike Azzara, Director, Content Development for the TechWeb Network. "Typical media sites provide news and reviews, and their own 'expert advice'. We're adding comprehensive product information in a tabular interface that will become the one place for IT managers to come for access to all the important information about the product or technology they're interested in, no matter where on the Web the information actually resides. And we're doing it at an unprecedented level of granularity."

The site will feature comprehensive product directories that organize and filter Web-based content relevant to storage into two dozen discrete product segments, each with its own directory. CMP editorial experts will shape the content and the directory. Martin Garvey (InformationWeek) and Steven Schuchart (Network Computing) helped develop the structure for the Storage Pipeline directory. In fact, the editorial strategy behind the coming series of "Pipeline" sites is to strongly leverage the subject-matter expertise of CMP's powerful print brands, most notably InformationWeek and Network Computing, both in terms of editorial direction and contributions.

Other sites planned for the series - including Security and Mobile/Wireless -- will follow the same editorial model and strategy.

Technology professionals interested in storage can subscribe to the Storage Pipeline newsletter at the Storage Pipeline site ( Everyone who subscribes to the newsletter before June 30 will be entered into a random drawing for a top-of-the line TiVo personal video recorder.

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Michael Grover
   CMP Media's TechWeb Network


CONTACT: Michael Grover of CMP Media's TechWeb Network, +1-949-223-3615

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