CMP Media's TechWeb Enterprise Portfolio Rated a top Site by Government Decision Makers for Hardware and Software Information

@Plan Statistics Show Government Decision Makers Chose CMP TechWeb's Enterprise Portfolio Over Well-Known Technology Sites

Apr 18, 2001

According to the Spring 2001 @plan market research, CMP Media TechWeb's Enterprise Portfolio including, and is the highest concentration of sites for hardware and software decision makers within the local, state and federal government sectors.

@plan ( is a leading provider of online market research planning systems and is used by advertising buyers as a decision-making tool to determine where to best reach their target audience online to make hardware and software buying decisions.

The @plan statistics show that the CMP Enterprise Portfolio ( is 65% more likely to be visited by government decision makers when making hardware and software buying decisions than other well-known technology sites. Traffic to the CMP Enterprise Portfolio for government decision makers now exceeds that of these sites as well.

"These results highlight our success in delivering the editorial content readers need to make informed buying decisions," said Amy Sklar, Managing Director, CMP TechWeb. "We are committed to providing IT decision makers with unparalleled industry news, non-biased product reviews, expert advice and interactive discussion forums."

The CMP TechWeb media kit can be found online at

About @plan Advertising

Diameter's @plan Advertising is built from survey research with 40,000 active adult users of the Internet. Active adults users of the Internet were defined as those U.S. adults, age 18 and older, who have visited sites on the Web in the previous 30 days. The study measures all U.S. web usage, whether occurring at work, home, school or elsewhere. The research measures site usage, demographics, lifestyle characteristics and brand and product preferences for selected product categories. @plan uses The Gallup Organization, one of the premier marketing research organizations worldwide, to conduct all @plan survey research.

About CMP Media's TechWeb

CMP Media's TechWeb ( is the leading online destination for decision-making IT professionals with purchasing power. The TechWeb network of sites and newsletters delivers the most comprehensive, up-to-the-minute IT news and information on the Web. Debuted in 1994 as the first online news source for IT news and information on the Web, TechWeb continues to assist business technology professionals make timely, well-informed buying decisions. TechWeb's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out.

About CMP Media LLC

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

   Mike Grover
   CMP TechWeb


Contact: Mike Grover of CMP TechWeb, 617-204-1513,


Company News On-Call: or fax,
800-758-5804, ext. 181993