Business Technology Optimization Seminar Features Gartner, Mercury Interactive, and InformationWeek

Industry Leaders Share Real World Strategies for Optimizing the Business Value of IT During CMP Media's TechWebCast on June 26

Jun 24, 2003

Today, InformationWeek announced it will produce a TechWebCast sponsored by Mercury Interactive (NASDAQ: MERQ) on Business Technology Optimization (BTO). The TechWebCast will feature Gartner Research Director Theresa Lanowitz, Mercury Interactive Vice President of Marketing John Bruggeman, and CMP moderator Patricia Schnaidt. The webcast will air on Thursday, June 26 at 11:00 a.m. Pacific/2:00 p.m. Eastern time.

The TechWebCast, titled "Business Technology Optimization: Optimizing IT for Business Results," will focus on how the emerging BTO industry is enabling CIOs to run IT as a business and optimize the business of IT.

The webcast discussion will focus on how the IT industry is at an inflection point and the demand for CIOs to deliver meaningful business value has never been higher. Panelists will share insights on how CIOs are grappling with managing costs, risks, and performance against a backdrop of increased technology complexity.

Attendees will learn how BTO addresses these challenges by enabling CIOs to:

   * Govern and manage IT priorities, processes, and people
   * Consistently and cost effectively deliver and manage the output of
     IT -- application enabled business processes
   * Manage the dynamic relationship between IT strategy and execution

Participants can register for the TechWebCast at and learn about the 2003 BTO Excellence Awards sponsored by Mercury Interactive and presented by InformationWeek, Optimize, and Network Computing. The TechWebCast will be available on demand 24 hours a day following the initial June 26 airing.

About Mercury Interactive Corporation

Mercury Interactive, the global leader in business technology optimization (BTO), delivers Optane, a family of products for application delivery and management, that enables customers to optimize business processes and maximize business results. Customers worldwide use Mercury Interactive's Optane to improve quality and performance, reduce costs, and align IT with business goals.

Founded in 1989, Mercury Interactive is headquartered in Sunnyvale, California, with offices in more than 25 countries. Further information is available at or by phone at U.S. +1.408.822.5200. The company's common stock trades on the Nasdaq National Market under the symbol MERQ.

Optane and Mercury Interactive are trademarks or registered trademarks of Mercury Interactive Corporation or its subsidiaries in the United States and select foreign countries.

About CMP's TechWeb Network

CMP Media's TechWeb ( is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information, TechWeb continues assisting business technology professionals make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Michael Grover
   CMP Media's TechWeb

   Jessica Kersey
   Mercury Interactive


CONTACT: Michael Grover, CMP Media's TechWeb, +1-949-223-3615,; or Jessica Kersey, Mercury Interactive, +1-408-822-5581,

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