Mobile Data Revenue Will Double in Spain's Telecom Market by 2014, Pyramid Research Finds

Apr 17, 2009

Despite Spain's pronounced economic slowdown, its telecom market will see mobile data revenue double within the next five years, driven by an uninterrupted expansion of mobile data and Internet-based services, according to a new report from Pyramid Research (, the telecom research arm of the Light Reading Communications Network (

Communications Markets in Spain offers an incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. Published annually, this executive study provides a comprehensive view of the Spanish communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risk factors. Download an excerpt of this new report here:

The Spanish telecom market generated US$42.9 billion in 2008, accounting for 11.7 percent of the total telecom service revenue generated in 2008 by the 10 largest markets in Western Europe, notes Stela Bokun, analyst at Pyramid Research and author of the report. "While Spain is likely to suffer a more pronounced economic slowdown through the first half of 2010 due to the global economic crisis, it will record higher GDP growth rates through 2014 than most other markets in the region," she says.

Telecom revenue will likewise grow faster, driven by an uninterrupted expansion of mobile data services and Internet-based services. "Mobile data revenue will more than double from $4.1 billion in 2009 to $8.3 billion in 2014," says Bokun. "Mobile data ARPS, which accounted for 15 percent of the total in 2008, will grow considerably over the next five years, accounting for 28 percent of the total ARPS in 2014," she adds.

"Remote connectivity and infotainment service revenues are expected to skyrocket, driven by operators' efforts to boost adoption of advanced data services," Bokun says. "Vodafone, for example, currently offers a 15-day free trial and two months of service free for clients who sign up for its mobile broadband service," she explains. "Similarly, Orange offers all new subscribers the same service at a 60 percent discount for the first three months."

Communications Markets in Spain is part of Pyramid Research's Africa and the Middle East Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.

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About Pyramid Research

Pyramid Research ( offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

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Founded in 2000, Light Reading ( is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

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TechWeb (, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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