El Salvador's Fixed and Mobile Data Markets will Double by 2014, Pyramid Research Finds
May 29, 2009
El Salvador's fixed and mobile data markets will double in size by 2014 as mobile data services, fixed broadband, and pay-TV drive growth, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Communications Markets in El Salvador offers a precise, incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Salvadorian market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Salvadorian communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks and factors. Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&SC=PR052909_CIRELS
El Salvador ranks 12th in Latin America in terms of market size, with the telecom industry expected to generate $1.5 billion in 2009, notes Jose Magana, analyst and author of the report. "Mobile services and broadband have been the engine for growth with penetration of the population closing at 100 percent and 2 percent, respectively, in 2008," he says. "Pyramid expects that the Salvadorian telecommunications markets will see most growth from mobile data services, fixed broadband, and pay-TV, all of which are underpenetrated segments as of 2009," he adds.
Data services will grow at a CAGR of 21 percent over the next five years with both fixed and mobile broadband posting double-digit expansion over the forecast period. "Mobile data services is expected to grow at a CAGR of 22.6 percent over the next five years, thanks to infotainment services such as music, ringtones, mobile video, and mobile Internet," Magana comments. "Pyramid anticipates operators will focus their efforts on promoting data services as 3G handsets will account for 36 percent of the total base by 2014 from 4 percent in 2009," he says.
The fixed market is showing steady signs of transformation toward broadband. "Broadband penetration will advance from 3.0 percent in 2009 to 7.7 percent in 2014, driven by a constant price decline pushed by the uptake of bundled packages," says Magana. The report finds that fixed operators are promoting triple and quadruple plays to encourage adoption and increase loyalty.
Communications Markets in El Salvador is part of Pyramid Research's Latin America Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&SC=PR052909_CIRELS
Communications Markets in El Salvador is priced at $990 and can be purchased online here: http://www.pyramidresearch.com/store/CIRELSALVADOR.htm?sc=PR052909_CIRELS or through Dave Williams via email at email@example.com or telephone at +1 858-485-8870.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries-a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
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Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
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