Pyramid Research Launches Web-Based Data Tool, Unlocking More Value from Industry-Leading Forecasts

PRNewswire
CAMBRIDGE, Mass.
Sep 15, 2009

Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com), announced the launch of Pyramid DataTracker, a unique Web-based data retrieval tool that enables its clients to identify, sort, retrieve, and analyze data by a wide range of criteria, unlocking even more value from Pyramid's up-to-the-minute data and forecasting services.

"Based on rigorous and time-tested research methodology and data modeling, Pyramid's Forecast Services stand as the communications industry's most reliable and robust forecasting tools," says Dennis Mendyk, Vice President and Managing Director for Pyramid Research. "With Pyramid DataTracker, our clients have instant online access to Pyramid's forecast data, a massive collection of information that includes more than one million data points and more than 1,200 key market indicators covering the mobile, fixed, and convergence sectors in more than 100 national markets around the world."

"Pyramid DataTracker's Web-based interface enables my team to easily explore the availability of data on specific topics and instantly apply that data to the research need at hand," says Patric Warnock, Manager at Accenture and client of Pyramid Research. "Building customized reports from multiple geographical markets, indicators, and industry sectors through this new tool is quite intuitive and has required very little training and no installation changes -- an important factor when you need information quickly," he adds. "Overall, the tool has quickly become a vital complement to the content Pyramid offers."

Pyramid DataTracker is available to organizations that subscribe to Pyramid's standard Forecast Services. To learn more, please visit http://www.pyramidresearch.com/DataTrackerIntro.htm to view a video featuring Gabriela Baez, Managing Director for Global Research, who talks about the tool and its benefits.

For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries -- a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.

  Press contact:
  Jennifer Baker
  +1 617 871-1910
  jbaker@pyr.com

First Call Analyst:
FCMN Contact:

SOURCE: Pyramid Research

CONTACT: Jennifer Baker of Pyramid Research, +1-617-871-1910,
jbaker@pyr.com

Web Site: http://www.pyr.com/


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